Man and woman next to Audi grandsphere concept

Some see what's there. We see beyond.

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The vehicle shown is a concept vehicle that is not available as a production vehicle.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Shaping the future of premium mobility

Together we will create the future of premium mobility. Reasonable, meaningful, and focused on people´s needs. The complementarity of sustainability and digitalization will produce amazing opportunities and start a new era of mobility. We will make the difference by the way our products look like, work and feel. By progress you can feel.
Wooden panels on which plants tendrils

Sustainability

For Audi, sustainability is about having a value-oriented responsibility to the future. About a balance between economics, ecology and society. It means looking at the big picture. Being transparent and acting with integrity are as much a part of this as taking a long-term and consistent view of things. For Audi, the future is an attitude: it’s about taking moral responsibility and leading by example.

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Front view of the Audi grandsphere concept

Design

Design is about more than giving a shape to cars. It is part of a greater, more powerful idea. It is about people and their passions. Audi is pushing the boundaries of the familiar design categories. Lighting, exterior and vehicle design are raised to new levels of inspiration and perfection. It demonstrates the power of stunning aesthetic innovation. Where others offer pure functionality, Audi offers customers deep emotional impressions with fascinating details and a visionary touch.

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The vehicle shown is a concept vehicle that is not available as a production vehicle.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Red LED taillights draw an X

Digital

For us, digitalisation means making life easier and more convenient with the aid of digital formats. One of the main tasks here is to interconnect various formats and services in a meaningful and seamless way. Our aim is to make the multitude of information from today’s digital world useful for customers and to integrate it fluently and almost imperceptibly into their environment and daily lives. For us, ‘Vorsprung’ also means doing this with the greatest possible degree of individualisation and personalisation.

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The vehicle shown is a concept vehicle that is not available as a production vehicle.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Rear view of the silhouette of an Audi performance model

Performance

Performance is an integral part of Audi’s progressive attitude. It is deeply rooted in our DNA. Perfectionism in the development of high-performance vehicles and a responsible handling of performance, power and speed also play a significant role. We set no limits on precision, efficiency, superior power and elegant design. For us, the will to constantly produce better performance and to drive developments forward is paramount.

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The vehicle shown is a concept vehicle that is not available as a production vehicle.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Woman with black jacket and umbrella from Audi collection
Woman with black jacket and umbrella from Audi collection

Audi collection in your country

Experience the fascination of Audi up close. You will find a wide range of lifestyle articles from the Audi collection on our country-specific website.

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Audi worldwide

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