The Audi A4 L, Audi A6 L, Audi A6 L e-tron, Audi Q3 and Audi Q5 model lines are being produced for the Chinese market at the headquarters of the oldest and largest automotive company in China, First Automotive Works (FAW). In 2016, Audi delivered 555,788 cars in chinese market. As such, China has become Audi’s largest single market worldwide.
First Automotive Works was founded in 1953 and employs some 118,000 people. The first partnerships with Volkswagen AG date back to 1988. A joint venture was established in 1991, with AUDI AG entering as a partner four years later.
Production under licence of the Audi 100 from imported parts kits got underway in Changchun in 1988. The first Audi product built by the joint venture, an Audi 100 with a V6 engine, went into production in 1996 badged as an Audi 200. A version of the Audi A6 modified jointly by Audi and FAW for the chinese market then followed in 2000. To build it, Audi shipped ultramodern automotive and production technology, such as laser welding and wax-flooding, to China. In mid-2005 a new long-wheelbase version, the Audi A6 L, was launched in the chinese market.
The production of automobiles by the joint venture in Changchun includes the four major areas of car manufacturing: press shop, body shop, paint shop and assembly. At present, the plant produces the models Audi A4 L, Audi A6 L, Audi A6 L e-tron, Audi Q3 and Audi Q5. Production at the joint venture meets the standards set by AUDI AG for all of the company’s global plants. The flexible plant structure allows ongoing gradual capacity expansion. Depending on the market, Audi will be able to expand its total production capacity in China (Changchun and Foshan) to 700,000 automobiles per annum by 2017.
Audi R&D Beijing was established at Audi China in 2013. The development center in China’s capital city is part of the global Technical Development division of AUDI AG. The teams of engineers work with close contacts to customers in Asia on regional product adaptations and tests. Furthermore, the R&D employees ensure that innovations and trends from Asia flow into the concept phase of future products of AUDI AG. Audi R&D Beijing covers all the areas of the global Technical Development division of AUDI AG. The development center is located in the Audi China building in Beijing’s 798 Art Zone.
Together with the chinese partner FAW, Audi has been active in local car development in China for 28 years now. This includes country-specific testing, for example on the basis of local geographic demands such as fitness for desert conditions. In 2015, Audi carried out an average of 350,000 test kilometers each month in China. The joint venture is also involved in the prequalification and testing of locally purchased parts.
In close cooperation with the partner FAW, special long-wheelbase versions have been designed for the chinese market (Audi A6 L and Audi A4 L). The additional space and comfort in the rear of these cars is intended to satisfy the preferences of chinese customers. Audi was the first premium manufacturer to offer a long version especially for the chinese market.
Audi cars are sold in China through an exclusive dealer network. Distribution is managed by the Audi Sales Division (ASD) at FAW-Volkswagen and comprises more than 450 dealerships in over 190 cities. In addition to the locally produced models Audi A6 L, Audi A4 L, Audi Q3, Audi Q5, Audi A3 Sportback and Audi A3 Sedan, the 36 models are also available in China as imported cars.
In terms of customer satisfaction, Audi once again set standards as the premium-market leader in 2015. The brand with the Four Rings was once again impressive as the best premium brand according to the J.D. Power Customer Service Index (CSI). The J.D. Power Sales Satisfaction Index (SSI) also confirmed Audi’s first place for the sixth time in succession. In the Best Cars Awards China 2016 of auto motor und sport magazine, the locally produced models Audi A6 L, Audi Q5 and Audi A3 won as “Best Domestic Model” in their respective segments. The Audi A3 also won the award of “Best Compact Car.” In addition, Audi won the brand prizes for “High resale value” and “Good value for money.” In order to guarantee first-class Audi service in the sales network, Audi has nearly tripled the number of training days each year for sales and workshop personnel by 40 percent in the past four years. The Audi Sales Division has built the two biggest Audi training centers in the world in Beijing and in Chengdu in western China. The two centers can each train more than 10,000 employees every year.
The Audi Production System (APS) has been used intensively in recent years at the Changchun production site to implement numerous environmental aspects and Audi’s environmental policy at all levels. Audi’s environmental standards thus apply to production in China. By integrating lightweight components into local production, Audi is not only further boosting energy efficiency in China, but also once again demonstrating its trailblazing role in sustainability and environmental protection.
Audi opened the first Audi Forum in Asia in the renowned Beijing Oriental Plaza business and commercial centre in 2003. Barely a stone’s throw from the Gate of Heavenly Peace, the Audi brand is vividly evoked through attractive exhibits, an exclusive lounge and the quattro boutique across some 1,000 square metres.
Changchun, a city of around 7 million people, is home to China’s oldest and largest automotive company First Automobile Works (FAW). It means that the region leads the way in the Chinese automotive industry.
Changchun is the capital of Jilin Province and is located in northeastern China, around one and a half hours by air from Beijing. Jilin Province covers an area of 187,400 square kilometres, around half the size of Germany, but accounts for only two percent of China’s total land mass. It has a population of over 27 million. The province is part of the heavy-industry belt in northeastern China. It shares a 232 kilometre border with Russia and a border of about 1,200 kilometres with North Korea.
||Owned by FAW-Volkswagen Automotive Company Ltd.
|Area||1.16 million square metres (FAW-VW overall)
|Models||Audi A4 L, Audi A6 L, Audi A6 L e-tron, Audi Q3, Audi Q5