We live responsibility
Living responsibility has been part of the Audi self-perception for some time now. For the brand with the four rings, corporate responsibility means taking account of the consequences every time a decision is made. Audi acts sustainably in order to be a good employer in the long term, to remain competitive, to delight its customers, to protect the environment and to ensure a future worth living for future generations. The Corporate Responsibility department brackets together all sustainability-related activities.
Audi has taken its responsibility very seriously – both locally and globally – for decades. The Company builds clean cars in clean production facilities and shows commitment to its employees, to numerous social and cultural themes and to the environment.
In 2011, Audi anchored sustainability as one of four fields of action in its Strategy 2020 “Audi – the premium brand” under the motto “We live responsibility.” The defined goals are: to make CO2-neutral mobility possible in the long term with Audi products, to protect resources along the entire value chain and to increase responsibility toward employees and society. Since then this strategy has been further refined and expanded to include, among other things, the corporate goal “Sustainability of products and processes.” In this context, Audi has analyzed, structured and strategically aligned its programs and measures.
The Corporate Responsibility department founded in 2011 is directly subordinate to the Chairman of the Board of Management and brackets together all of the measures in the divisions. It is responsible for the orientation of the sustainability strategy and reports at least twice annually directly to the full Board of Management of AUDI AG. The department oversees stakeholder management with the aim of integrating the expectations and opinions of stakeholders into the strategy. It is also responsible for communication on sustainability and participation in sustainability ratings.
The employees of the Corporate Responsibility department engage in regular dialogue with the international Group companies in order to further develop the common understanding of sustainability and to coordinate measures. They also participate in the Group CSR and sustainability steering group of Volkswagen AG to synchronize guidelines that are valid for the entire Group. The department is also in charge of the Corporate Responsibility working group. This is composed of representatives from the seven divisions and one representative from the Works Council. It convenes once a month.
Audi has defined five core themes in its CR strategy in order to implement the mission of corporate responsibility:
- product responsibility,
- environmental protection,
- responsibility to employees,
- responsibility to society,
- responsible operations.
The area of Corporate Responsibility documents the goals for these five core themes, as well as the projects and measures necessary to achieve them, in the Audi CR Report. In future we will inform on progress on an annual basis, with the printed CR Report appearing every two years.
The overriding goal is for all decisions in the Company to be made taking economic, ecological and social aspects into account. Internal guidelines and codes, such as the Audi Code of Conduct, the Compliance Directive of the Audi Board of Management and numerous company agreements provide us with orientation.
In February 2012, AUDI AG joined the United Nations Global Compact as an independent company. The Company feels committed to the Universal Declaration of Human Rights, the principles of the International Labour Organization (ILO) and of the OECD, the principles of the Rio Declaration on Environment and Development and the UN Convention against Corruption, and acts accordingly.
Since 2012, the Audi Group has taken part in the renowned oekom research rating. The Company was awarded the distinction of “Corporate Responsibility Prime Status” in recognition of its above-average contribution to social and environmental compatibility. The information gleaned from the sustainability rating is channeled into guidelines and activities in order to strengthen corporate responsibility.