Our focus: your prospects
On our road to a sustainable mobility, we’re looking for specialists in the areas of software architecture, electrification and autonomous driving. Specialists who are prepared to take on tomorrow’s challenges. In return, we offer you excellent prospects – both professionally and personally – in a modern work environment. Become part of our transformation. Become part of Audi!
Insights into the Audi world of work
What have drones got to do with cars and Audi? How are batteries recycled and which trends are important for the smart factory of the future? Audi employees provide an insight into their work environment and answer these questions.
If this doesn’t sound like technical jargon to you, then you’ll fit right in!
Learn more about Audi employees’ development opportunities, career paths and experiences.
Janina Meier, commercial lawyer in the Sales Digitalization department , talks about her work on major future themes. For the Head of Customer Insights and Trend Research, Marius Kohlhepp, it is very important to get to know different perspectives. Hannes Schumann is currently an Audi trainee and greatly appreciates the fact that he is given the Freiraum to actively shape the group’s transformation.
Janina, 32, commercial lawyer in the Sales Digitalization department
“I’m helping to lay the foundations for this digital networking of customers in the Audi world. It means a lot to me. Here we have the opportunity, as perhaps nowhere else, to actively help shape major future issues. As an employer, Audi gives us a lot of personal leeway and by doing so also helps us employees with our personal development.”
Janina, 32, commercial lawyer in the Sales Digitalization department
To say that Janina’s CV is unusual would be something of an understatement. And yet it gives a good explanation of why Janina changed from being a flight attendant to a commercial lawyer who promotes digitalization for Audi. “I really wanted to be an air traffic controller”, admits Janina, laughing. “Flying was my dream and I wanted to see the world, so I started off as a flight attendant.” Her love of travel notwithstanding, her great desire to study brought this career path to an end. “I studied commercial law in Nuremberg and Erlangen. That was a suitable compromise, as I couldn’t decide between law and business studies.”
Janina joined Audi through an internship. “It didn’t really fit my degree at all because it was sales related. However, my supervisor at the time was satisfied with my performance. He always joked that lawyers allegedly haven’t a clue about sales issues and, of course, the department knew nothing about legal issues. It was a case of two worlds colliding. So I become the ‘translator’ between the two sides. It worked so well that I stayed there, and today there are seven of us in this team.”
Today, among other things, the team is promoting the digitalization of processes in trade on the contractual side . “It’s fun to work on, because we are giving our customers an understanding of digitalization as it relates to the vehicle. Audi is transforming mobility, and this is my personal contribution to that. Our customers can book digital features for their Audis. I’m helping to lay the foundations for this digital networking of customers in the Audi world. It means a lot to me. Here we have the opportunity, as perhaps nowhere else, to actively help shape major future issues. As an employer, Audi gives us a lot of personal leeway and by doing so also helps us employees with our personal development.”
Janina, who was born in Fürth in northern Bavaria, has a deeply felt passion for Audi, as her praise shows. You could even say it runs in the family. “My grandpa worked on the production line in Neckarsulm and was an Audi pensioner. So you could say the brand is in my blood. But for me, it’s simply the spirit that’s key. The spirit of the company and the people who work here. People at Audi are a team and you can feel this urge in everyone to achieve something together.”
That’s why it’s also important to her to make Audi fit for the future in those areas where the company still has some catching up to do. “Digitalization brings many new things with it and turns a lot upside down. I’d like to support this journey and ensure that Audi remains or becomes viable for the future.” Then perhaps one day her own granddaughter can work for Audi with the same passion and refer to the family tradition? “Even though she may not know what a driver’s license is,” remarks Janina with a laugh.
Marius, 38, Head of Customer Insights and Trend Research
“What matters to us is networking with people and other departments, hearing the widest variety of views and looking at issues in a more global way. That calls for personality.”
On an equal footing with the future
Marius, 38, Head of Customer Insights and Trend Research
“For me, pursuing a career was never a priority.” It sounds sincere. You accept it when Marius says it. Nevertheless, he has pursued a career as Head of Customer Insights and Trend Research at Audi. A native of Ingolstadt in Bavaria, Marius sums up the last few years: “For me, it’s always been important to work on issues that I can identify with and that I support. Only then can I put my heart and soul into a job. And only then can I do that job well enough to make a career possible.”
Sharp elbows at Audi? “I’m not that type of person”, says Marius. “I may be assertive about things – but not to gain personal advantage. That’s not how we do things these days. What matters to us is networking with people and other departments, hearing the widest variety of views and looking at issues in a more global way. That calls for personality.”
Audi actively supports its employees both professionally and personally throughout their careers. Managers attend numerous training courses. On these courses, participants reflect on a variety of topics with colleagues. Often this goes far beyond the purely ‘professional’. “It has helped me a great deal personally,” Marius emphasizes. “There are lots of helpful tools in use in our day-to-day work and, of course, the group of management colleagues helps. It’s very valuable and unbureaucratic.”
There is no ‘golden career path’ at Audi. Marius explains: “Everyone must decide for themselves whether or not they want to take on responsibility. Managers look out for anyone in their teams who shows potential and is suitable for a leadership role. The staff appraisal provides the opportunity to discuss whether an employee wants to go down this route and whether they have the ability to do so.”
These are exciting times at Audi and the transformation of mobility is also bringing about a lot of changes in the company. “We’re in the middle of a huge process of transformation that doesn’t just cover technology. The big question is how we cooperate more closely with our customers in the future. It’s tremendously important to keep bringing in the customer perspective. As an individual employee and as a manager, I have a lot of free scope to do this.”
An important issue for Marius is, of course, also the often cited ‘Audi spirit’. The company has grown significantly since he joined in 2007. “Nevertheless, we’ve maintained this spirit to a large extent. Essentially, it’s about being motivated about an issue and convincing other people of your view. If I can convince enough people, then I can make a big difference in an area, even as an individual in a large company. That’s very important to me personally.”
For Marius, the car industry is one of the most exciting industries to be in. Each year – when all the studies are added up – his department conducts more than one million interviews with customers. “Mobility is changing, and Audi wants to shape this transformation. Going down this road into the future is exciting – in trend research in which we look a long way ahead, as well as in market research in which we look at the current situation.
“Sometimes you could almost say that in total we know more about customer requirements than the customers do themselves. When you look at the answers from a significant number of people worldwide or combine a variety of surveys and studies, then that’s quite a profound knowledge.” Even so, he admits: “Here in Ingolstadt we still get the occasional “aha!” moment now and again.”
Hannes, 29, Communication Trainee, currently with the Audi Environmental Foundation
“For my generation and the generation that follows us, mobility that is sustainable and environmentally friendly is a priority. Being able to witness this exciting time of transformation at Audi at first hand is thrilling. Building beautiful cars is one thing, and Audi does that very successfully. But for me, the idea of mobility behind it is much more important and being able to help shape this transformation is really exciting.”
Training that makes sense
Hannes, 29, Communication Trainee , currently with the Audi Environmental Foundation
When communication trainee Hannes talks about his work, one word crops up repeatedly: meaning. For Hannes and many members of his generation, it’s not just about getting a foot on the career ladder or recognition in your working life. Work must be fulfilling and make sense. “When I was deciding whether to apply to Audi, opportunities to work flexibly and to pursue a meaningful job were top of my list,” says the political science graduate. “On a traineeship, I get lots of opportunities and professional freedom. I can develop as a person and find out exactly what I like doing.”
Hannes is on a training program at Audi in which the trainees change posts every three months as well as having the chance to work abroad. Hannes is working in corporate communication departments, such as internal communications, trend communications or his current position communicating sustainability at the Audi Environmental Foundation. “There are certain departments which you absolutely must go through, because they are simply crucial. But, personally, I’m very interested in the Environmental Foundation and sustainability communication. So, I went to see our supervisor and said that I would like to go there.”
Specifically, the scope of his activities ranges from preparing and running events through to editing articles. For example, Hannes was very actively involved in the ‘One Young World’ project. This event supports talented young people worldwide and their ideas for a better environment. The Audi Environmental Foundation accompanied 15 Audi scholars to the ‘One Young World’ Summit in London and then sponsored their projects following the event. Hannes was also able to be actively involved from the beginning in start-up events such as ‘Bits & Pretzels’ in Munich or important cultural events such as the ‘Berlinale’, the Berlin International Film Festival.
During their two-year training, the communication trainees receive regular support. They are looked after by a separate department and also have a supervisor who acts as mentor to the group. The trainees have the opportunity to actively raise issues with their supervisor, such as internal networking events or external visits to other companies, for example. “I’ve felt very well supported since my first day,” says Hannes. Participation in regular seminars such as speech training or social media and attendance at journalism schools are also part of the training program.
In addition to the training, the current transformation of mobility is another plus point for Hannes: “For my generation and the generation that follows us, mobility that is sustainable and environmentally friendly is a priority. Being able to witness this exciting time of transformation at Audi at first hand is thrilling. Building beautiful cars is one thing, and Audi does that very successfully. But for me, the idea of mobility behind it is much more important and being able to help shape this transformation is really exciting.”
Hannes hails from Dachau in southern Bavaria and mobility plays a key part in his private life. “I’m very interested in the exchange with other cultures. I want to discover people, cultures and the world and you often can’t do that without travelling yourself. Of course, these days that’s something you have to think twice about from an environmental perspective.” That’s why Hannes always weighs things up. The crucial question is whether it makes sense.
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