View through the windshield of an Audi, looking at the MMI. A woman is leaning against the car and gazing into the distance.

Digitalization – far beyond the vehicle

Audi is driving digitalization forward in a systematic manner – in the vehicle and the customer experience as well as in production and throughout the entire company. Intelligent, connected – and always with added value.

Digitalization and connectivity influence the daily lives of billions of people, driving technological advances in almost all areas of life. But it is especially in the area of mobility that the depth of the resulting changes quickly becomes clear.

Digitalization of the product

The automobile of the future is more connected and more intelligent than ever before. Digitalization transforms the car into a personal companion, a space for individual experiences.

Smart services and functions in the vehicle not only enable new offerings and useful equipment elements, but also make mobility smarter overall. From generative AI in the cockpit to innovative assist functions: digitalization can help reduce the risk of accidents, for example through assisted, semi-automated and, in the future, fully automated driving, as well as through the increasingly close networking of vehicles with their environment.

Up to date thanks to over-the-air

Sophia, Audi expert on Digital Lifecyle Management at Audi, reveals in conversation with tech entrepreneur Sophia Tran how over-the-air updates are set to revolutionize the automotive world of the future.

From development of the front camera to the high-voltage battery: Audi tech stories show how the company is driving forward the digital transformation of mobility – and why this is also a very personal matter for Audi employees.

An Audi driver checks her vehicle stats in the myAudi app. The app allows her to keep an eye on selected wear parts at all times.

02/13/2026

Stress-free driving thanks to smart early detection

Audi makes maintenance smart: Predictive maintenance detects wear at an early stage, prevents downtime and ensures stress-free driving.

06/10/2025

Into the future with software – reimagining the car

Audi is working on software-defined vehicles. SDVs mark the next milestone on the road to the car of the future.

Andreas Walter looks into the camera and has a laptop in front of him

06/27/2025

Unbeatable Together: a Strong Team is a Human Firewall

Andreas Walter, IT Security Manager at Audi, in an interview.

Jan Totz has a laptop in front of him and looks past the camera

10/20/2025

Data Science and Complex Driving Systems: the Keys to Tomorrow’s Mobility

Jan Totz, data scientist specializing in autonomous driving and parking, in an interview.

An Audi drives along a dark road at night, where a lorry with a warning triangle is parked on the hard shoulder.

01/22/2025

Active safety functions: driver assist systems of the future

Audi engineers work hard every day to ensure that the vehicles they develop meet high standards of safety. A visit to the Active Safety Functions development team.

Assist systems can only assist the driver in the task of driving within the respective system limits. The driver is always responsible for driving the vehicle and is required to be attentive at all times.

An Audi Q5 SUV drives along a mountain road. In the background, green hills bathed in golden sunlight.

07/09/2025

Smooth sailing through the toll stations

With the toll box from Audi and Tolltickets, you can travel comfortably through Europe – no need to stop, no need for cash, just a completely convenient in-car experience.

Digitalization in business processes

Digitalization and artificial intelligence can help optimize processes and reduce complexity in various areas of the company. There are a large number of AI use cases in production and logistics in particular.

Grey Audi connected to external cameras and sensors in a production hall

08/07/2025

How and where is Audi using artificial intelligence?

AI is a key technology across all areas at Audi. There are more than 100 AI initiatives in various stages of maturity within its production operations.

missing translation: fa.article-teaser.linkCaption

Andreas Kühne shows a colleague a device in production and logistics at Audi

A visionary team: the exciting synergy of specialist knowledge and artificial intelligence

Interview with Andreas Kühne, Program Manager for Artificial Intelligence in Production and Logistics.

missing translation: fa.article-teaser.linkCaption

Podcasts Audi inside

A human hand shakes a robot hand. In the upper corners are portraits of the guests.

Don’t blindly trust AI

How is AI impacting the automobile and everyday work in the company? What advantages does AI offer automotive companies in particular and what must be considered when using it? These and other exciting questions are answered by Frank Loydl, CIO and Head of Audi IT, and Vladislav Rosov, Team Leader and AI Expert at Audi.

Listen now (only in German)

Data protection at Audi – what’s the catch?

Modern Audi models are connected, and drivers can use a growing number of convenient digital services. But what happens if I check all these boxes and who – other than me – actually knows where my car is or how and where I’m going?

Special guest: Audi Data Protection Officer, Peter Gladbach, and Dirk Reich, Head of Governance Technical Development at Audi

Listen now (only in German)