Audi Forum Ingolstadt - A view of the museum mobile at the Audi Group's headquarters in Ingolstadt, Germany

A strong alliance

The Audi Group comprises Audi, Bentley, the three traditional Italian brands Lamborghini, Ducati, and Italdesign, and Audi Sport GmbH. Each brand stands for outstanding performance, pioneering technologies, fascinating design, and extraordinary emotion.

Brand Group Progressive

Within the Audi Group, Audi, Bentley, Lamborghini, and Ducati pool their know-how in the Brand Group Progressive. This cooperation creates synergies, ensures knowledge transfer, and reinforces the financial basis on which the brands can fully exploit their individual strengths.

Front view of the new Audi Concept C.

Audi Startup Connect

Through venture clienting, Audi Startup Connect helps initiate and strengthen collaboration between Audi and startups to meet the challenges of the future with innovation. 

Latest Media releases

08/05/2025
Company

New design era at Bentley

Images

Videos