• Audi A2 e-tron production at the Ingolstadt site - Frontend assembly in the production of the Audi A2 e-tron.
    09/11/2026
    Company

    Audi begins production of the A2 e-tron: greater speed, efficiency, and competitiveness

    Audi has begun production of the A2 e-tron in Ingolstadt. The first units of the new electric model rolled off the assembly line in the presence of Bavarian Minister-President Markus Söder. With production of the A2 e-tron, Audi is demonstrating how the company is becoming more efficient itself: development time has been shortened by 21 months, the range of variants and complexity have been significantly reduced, and the degree of automation has been increased. Existing equipment and production facilities continue to be used.
  • Audi presents the A2 e-tron - With its focus on efficiency, intelligent technology, and everyday usability, the Audi A2 e-tron is a tangible example of Audi’s renewal. Impressions from Paris.
    09/08/2026
    Models

    Audi CEO Gernot Döllner: “A2 e-tron makes e-mobility easier, more efficient and more convincing for everyday life”

    Ingolstadt/Paris, September 8, 2026 – Audi CEO Gernot Döllner unveiled the Audi A2 e-tron in Paris. With its focus on efficiency, intelligent technology, and everyday usability, the all-electric compact model is a tangible example of Audi’s renewal. The Audi A2 e-tron is specifically tailored to the needs of European customers.
  • Audi A2 e-tron - Colour: pistachio green, outdoor static shot, exterior, side view
    09/07/2026
    audi.com

    Audi A2 e-tron: Rethinking efficiency

    The Audi A2 e-tron puts efficiency at the center of attention. With energy consumption of 12.8 kWh/100 km according to WLTP, it consumes less energy than any other series-production model from the brand before it. In the interior, the vehicle combines versatility with new digital services and is deliberately tailored to the needs of European customers. Developed in Germany and built in Ingolstadt, the A2 e-tron demonstrates how Audi is becoming more efficient itself: the new electric model was developed significantly faster and intelligently makes continued use of existing production structures. Order books open in fall 2026, with the first deliveries beginning in December.
  • Martin Sander - Martin Sander takes over responsibility for Sales and Marketing on the Board of Management of AUDI AG as of October 1, 2026.
    09/02/2026
    Company

    Martin Sander to take over Sales and Marketing at Audi

    Ingolstadt, September 2, 2026 – The Volkswagen Group and AUDI AG are filling two key Board of Management positions: Martin Sander, currently Member of the Board of Management for Sales, Marketing and After Sales at the Volkswagen brand, is returning to Audi and will take over the Board of Management responsibility for Sales and Marketing effective October 1, 2026. Marco Schubert will become a member of the Extended Executive Committee of the Volkswagen Group for the North American region. In this new function, he will assume responsibility for the overall management of the North America region and report directly to Oliver Blume, CEO of Volkswagen Group.
  • Audi Nuvolari in the U.S. - Outdoor dynamic shot, exterior, three-quarter-front-view
    08/25/2026
    Models

    Audi Nuvolari debuts in the U.S.

    Monterey, U.S., August 25, 2026 — Just 17 days after the world premiere of the Audi Q9 in New York City, the Audi Nuvolari made its North American debut at Monterey Car Week. Its appearance at one of the world’s most exclusive automotive events underscores the U.S. market’s strategic importance for Audi. During the event, the Nuvolari, limited to 499 units, also made its road debut on California’s scenic coastal roads.
  • Audi Revolut F1 Team - Audi R26 #27, Nico Hulkenberg
    08/21/2026
    Motorsport

    Innovation against microplastics: URBANFILTER at the Formula 1 race in Zandvoort

    Since September 2020, the Audi Environmental Foundation has supported the development of smart filters for street drains together with scientists from the Technical University of Berlin and other partners. At the Dutch Grand Prix of Formula 1 in Zandvoort, the Fédération Internationale de l’Automobile (FIA) will deploy the URBANFILTER concept for the first time in top-level motorsport.
  • The Audi Nuvolari in 405 Days - At Audi Design, a full-scale clay model is measured and refined for the next stages of vehicle development.
    08/06/2026
    Models

    The Audi Nuvolari in 405 days

    405 days from the first sketch to the drivable prototype: the Audi Nuvolari demonstrates a new pace in vehicle development at Audi. The making-of video traces the project’s journey from the initial concept ideas through development and testing to the endurance tests with the drivers of the Audi Revolut F1 Team and the world premiere in the South of France.
  • Audi A2 e-tron with design livery - Outdoor driving shot, exterior, front three-quarter view.
    08/04/2026
    Models

    A2 e-tron sets new efficiency benchmark at Audi

    The A2 e-tron is the most efficient Audi of all time. According to WLTP measurements, the preliminary energy consumption of the upcoming compact electric model in the 140-kW power level with the optional efficiency package amounts to 12.8 kilowatt-hours per 100 kilometers. This is made possible by advanced drive technology, sophisticated aerodynamics, and a battery optimized for everyday use.
  • “1-2-4-5-3: 50 years of Audi five-cylinder engines”  New special exhibition at the Audi museum mobile - Audi’s five-cylinder engines have left a deep mark on the recent history of the brand with the four rings. Audi Tradition is celebrating the anniversary...
    07/31/2026
    Company

    “1-2-4-5-3: 50 years of Audi five-cylinder engines” New special exhibition at the Audi museum mobile

    Audi’s five-cylinder engines have left a deep mark on the recent history of the brand with the four rings, their firing order producing the characteristic sporty, robust sound. With a record of motorsports success and outstanding performance in production vehicles, the five-cylinder engines embody “Vorsprung durch Technik.” Audi Tradition is celebrating the anniversary of this iconic engine with a new special exhibition: “1-2-4-5-3: 50 years of Audi five-cylinder engines.” The exhibition opens August 1 at the Audi museum mobile at the Audi Forum in Ingolstadt and runs through February 28, 2027.
  • “Audi Summer Tour”: FC Bayern Munich’s anniversary tour of South Korea and Hong Kong - From left: Manuel Neuer, Minjae Kim and Luis Diaz in front of the Audi RS e-tron GT FC Bayern Concept with design livery, outdoor static shot, exterior, side view,...
    07/30/2026
    Company

    “Audi Summer Tour”: FC Bayern Munich’s anniversary tour heads to South Korea and Hong Kong

    The “Audi Summer Tour,” a multi-day international tour by FC Bayern Munich in preparation for the upcoming season, is marking a special milestone this year: Audi is accompanying its long-time partner FC Bayern Munich on the tour for the tenth time. From August 1 to 8, Germany’s most successful soccer team will travel to Asia — first to Jeju Island in South Korea, then to Hong Kong. Audi is once again supporting the tour as title sponsor and presenting partner for both matches.