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    Media releases

    This section contains all current Media releases on topics and news items concerning AUDI AG.

    • The Audi Nuvolari in 405 Days - At Audi Design, a full-scale clay model is measured and refined for the next stages of vehicle development.
      08/06/2026
      Models

      The Audi Nuvolari in 405 days

      405 days from the first sketch to the drivable prototype: the Audi Nuvolari demonstrates a new pace in vehicle development at Audi. The making-of video traces the project’s journey from the initial concept ideas through development and testing to the endurance tests with the drivers of the Audi Revolut F1 Team and the world premiere in the South of France.
    • Audi A2 e-tron with design livery - Outdoor driving shot, exterior, front three-quarter view.
      08/04/2026
      Models

      A2 e-tron sets new efficiency benchmark at Audi

      The A2 e-tron is the most efficient Audi of all time. According to WLTP measurements, the preliminary energy consumption of the upcoming compact electric model in the 140-kW power level with the optional efficiency package amounts to 12.8 kilowatt-hours per 100 kilometers. This is made possible by advanced drive technology, sophisticated aerodynamics, and a battery optimized for everyday use.
    • “1-2-4-5-3: 50 years of Audi five-cylinder engines”  New special exhibition at the Audi museum mobile - Audi’s five-cylinder engines have left a deep mark on the recent history of the brand with the four rings. Audi Tradition is celebrating the anniversary...
      07/31/2026
      Company

      “1-2-4-5-3: 50 years of Audi five-cylinder engines” New special exhibition at the Audi museum mobile

      Audi’s five-cylinder engines have left a deep mark on the recent history of the brand with the four rings, their firing order producing the characteristic sporty, robust sound. With a record of motorsports success and outstanding performance in production vehicles, the five-cylinder engines embody “Vorsprung durch Technik.” Audi Tradition is celebrating the anniversary of this iconic engine with a new special exhibition: “1-2-4-5-3: 50 years of Audi five-cylinder engines.” The exhibition opens August 1 at the Audi museum mobile at the Audi Forum in Ingolstadt and runs through February 28, 2027.
    • “Audi Summer Tour”: FC Bayern Munich’s anniversary tour of South Korea and Hong Kong - From left: Manuel Neuer, Minjae Kim and Luis Diaz in front of the Audi RS e-tron GT FC Bayern Concept with design livery, outdoor static shot, exterior, side view,...
      07/30/2026
      Company

      “Audi Summer Tour”: FC Bayern Munich’s anniversary tour heads to South Korea and Hong Kong

      The “Audi Summer Tour,” a multi-day international tour by FC Bayern Munich in preparation for the upcoming season, is marking a special milestone this year: Audi is accompanying its long-time partner FC Bayern Munich on the tour for the tenth time. From August 1 to 8, Germany’s most successful soccer team will travel to Asia — first to Jeju Island in South Korea, then to Hong Kong. Audi is once again supporting the tour as title sponsor and presenting partner for both matches.
    • Audi Q9 SUV - Waitomo blue metallic, outdoor static photo, exterior, front view
      07/29/2026
      Models

      New portfolio flagship – the Audi Q9 redefines space and comfort as the first of its kind

      With its largest SUV to date, Audi is assigning the number 9 for the first time and strategically expanding the top end of its model portfolio. The new Audi Q9 combines spaciousness, precise dynamics, and technological innovations in a single vehicle. Highlights include third-generation curved digital OLED rear lights, individual electric seats in the second row, automatic doors, adaptive driving assistant plus with hands-free driving, and the largest panoramic sunroof ever fitted to an Audi. Sophisticated suspension and quattro all-wheel drive, paired with highly efficient powertrains, guarantee remarkable performance and composure on almost every surface. The SUV will be available to order from the end of July 2026 with prices starting at 108,400 euros for the Q9 TDI 220 kW.
    • Audi SQ9 SUV - Daytona grey metallic, outdoor static photo, exterior, three-quarter front view
      07/29/2026
      Models

      Audi Q9: Audi’s first large full-size SUV tops the lineup

      Following its major model initiative over the past two years, Audi continues to refine its lineup with the new Q9. As the first large full-size SUV in the history of Audi, it stands out for its ample space, comfort, technology, and driving dynamics — addressing the specific needs of customers in the U.S. In this way, Audi is signaling the vital importance of the world’s second-largest automotive market, after China, for the brand. Highlights of the Q9 include impressive interior space with individual electric seats in the second row, automatic doors, adaptive cruise assist plus with hands-free driving, a world first in lighting technology, and the largest panoramic sunroof ever installed in an Audi. In selected markets, the Audi SQ9 will complement the model family. The first models will be delivered from the fourth quarter of 2026.
    • Audi A6 allroad e-hybrid - Dynamic shot: Audi A6 allroad e-hybrid (glacier white) on a gravel road in a mountainous landscape – dynamic and controlled beyond paved roads.
      07/27/2026
      audi.com

      Audi Group maintains stable operating profit in the first half of 2026 despite challenging markets

      The Audi Group held steady in a challenging market environment during the first half of 2026. Geopolitical uncertainties, US tariffs, and intense competition, particularly in China, influenced the Group’s business performance. At the same time, Audi is proceeding with the renewal of its product portfolio. The company will unveil its new portfolio flagship — the Audi Q9 — at the end of July, elevating its position in the premium segment. In the fall, the fully electric Audi A2 e-tron will expand the lineup in the entry-level electric segment.
    • Audi and Litro de Luz bring light to a rural Brazilian region lacking a permanent power supply - Volunteers and Audi do Brazil employees handled the assembly of the portable lights and the installation of solar-powered streetlights on-site
      07/23/2026
      Sustainability

      Audi Environmental Foundation, Audi do Brasil, and Litro de Luz bring light to the Pantanal

      São Paulo, July 22, 2026 – For the fifth time, Audi do Brasil, the NGO Litro de Luz Brasil, and the Audi Environmental Foundation have provided selfmade solar lamps to residents of a rural Brazilian region lacking a permanent power supply — this time in the Pantanal region of Mato Grosso do Sul. From June 4 to 10, volunteers and Audi do Brasil employees worked alongside residents to assemble the lights under the guidance of Litro de Luz Brasil. By the end of the campaign, 178 compact lighting units had been handed over, comprising 158 solar lamps and 20 solar-powered streetlights. A total of 158 families across eight communities benefited from the initiative.
    • Audi A6 Avant e-tron / Audi A6 Sportback e-tron - Static photo,
Colours: Magnet grey, Siam beige metallic
      07/17/2026
      Models

      Audi A6 e-tron: Top Safety Ratings in Europe and the United States

      The Audi A6 e-tron has earned the highest possible overall rating of five stars in the U.S. New Car Assessment Program (NCAP) conducted by the National Highway Traffic Safety Administration (NHTSA). With this top result, the Audi model ranks among the safest vehicles tested since the introduction of the significantly more stringent U.S. NCAP assessment methodology in 2012. The Audi A6 e-tron delivered particularly strong performance in the side-impact test, recording an injury risk of just 2.0 percent. In April 2026, the model also received the prestigious Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS). In 2025, it had already achieved the highest rating of five stars in the Euro NCAP test. The Audi A6 e-tron therefore earns top ratings in the world’s most important consumer vehicle safety programs.
    • Audi A6 TFSI Sedan - Audi A6 sedan, static shot, three-quarters front perspective, Daytona grey metallic
      07/17/2026
      Models

      Audi A6 earns IIHS TOP SAFETY PICK+ award, bringing Audi total to seven top-rated models

      The renowned US Insurance Institute for Highway Safety (IIHS) has awarded the Audi A6 its highest safety rating, TOP SAFETY PICK+. With the addition of the A6, Audi now has seven models carrying the organization’s top distinction – more than any other premium brand in 2026. The award-winning models are the Audi A5, A6, Q5 SUV, Q5 Sportback, A6 Sportback e-tron, Q6 SUV e-tron, and Q6 Sportback e-tron.
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    DEEN

    The data on fuel consumption, power consumption, CO₂ emissions and electric range were determined in accordance with the legally prescribed measurement procedure "Worldwide Harmonized Light Vehicles Test Procedure" (WLTP) pursuant to Regulation (EC) 715/2007. Additional equipment and accessories (add-on parts, tire format, etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics and, in addition to weather and traffic conditions and individual driving behavior, can influence the fuel consumption, power consumption, CO₂ emissions, electric range and driving performance values of a vehicle. Further information on WLTP can be found at www.audi.de/wltp.