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    Media releases

    This section contains all current Media releases on topics and news items concerning AUDI AG.

    • Audi Q7 SUV - Alopias blue metallic, static shot, exterior
      10/14/2026
      Models

      Every second counts: Audi Q7 becomes the first production model to earn 100 percent in Euro NCAP Post-Crash Safety

      The Audi Q7 has earned the top rating of five stars in the Euro NCAP test. Audi is also the first manufacturer to achieve 100 percent in the Post-Crash Safety category with its SUV. The independent assessment confirms Audi's holistic approach to safety. With seating for five to seven people, the Audi Q7 combines a flexible interior concept with technologies that support safety before, during, and after a crash. Features such as Audi connect emergency call, the multicollision brake, and comprehensive rescue information help support occupants and rescue crews, even in the critical minutes after an accident.
    • Audi A2 e-tron at the Paris Motor Show - Efficient electric mobility for Europe: Rouven Mohr, Member of the Board of Management for Technical Development at AUDI AG, with the A2 e-tron at the Paris Motor Show
      10/12/2026
      Models

      Audi A2 e-tron at the Paris Motor Show: efficient electric mobility for Europe

      Following its world premiere in early September, the Audi A2 e-tron is being presented to an international trade-show audience for the first time at the Paris Motor Show. The all-electric compact car is the most efficient Audi ever built. With WLTP-rated energy consumption of 12.8 kWh/100 km and a range of up to 646 kilometers, it sets a new benchmark for efficient premium mobility. Designed to meet the needs of European customers and built at Audi’s plant in Ingolstadt, the Audi A2 e-tron combines high efficiency, everyday practicality, and connected digital features.
    • 30 years of the Audi A3 - Group photo of the generations: Audi A3 (1997), Audi S3 (2002), Audi RS 3 Sportback (2011) and the current Audi A3 Sportback
      10/09/2026
      Audi Media Center

      30 years of the Audi A3: three decades of ‘Vorsprung’ in the premium compact segment

      Audi is celebrating 30 years of the A3. Since its world premiere at the 1996 Salon Mondial de l’Automobile in Paris, the Audi A3 has become one of the brand’s most iconic and successful model series. As the vehicle that established the premium compact class, it has kept generations on the move for decades now. To date, more than six million units of this compact model have rolled off the assembly line.
    • Grand stage for the Audi RS 5 at the Formula 1 race in Singapore - As part of the Singapore Grand Prix, the new Audi RS 5 has a grand stage to mark its market launch in overseas markets – featuring a special design that captures the unique atmosphere...
      10/07/2026
      Motorsport

      Grand stage for the Audi RS 5 at the Formula 1 race in Singapore

      This coming weekend (October 9–11), Audi will compete in a Formula 1 night race for the first time. As part of the Singapore Grand Prix, the new Audi RS 5 will also have a grand stage to mark its market launch in overseas markets – featuring a special design that captures the unique atmosphere of the Asian metropolis.
    • A6 allroad TDI - From left in the picture: Audi A6 allroad TDI in Platinum Gray metallic with roof box, Audi A6 allroad e-hybrid in Glacier White metallic, outdoor driving shot, exterior.
      10/02/2026
      Audi Media Center

      Intelligent. Integrated. Instantly available. quattro ultra in the Audi A6 allroad

      The Audi A6 allroad offers versatility, comfort, and confident handling thanks to an intelligently controlled all-wheel-drive system. The quattro with ultra technology is used in the A6 allroad V6 TDI and the A6 allroad e-hybrid, making the benefits of all-wheel drive permanently available while also being optimized for efficiency. The new Audi A6 allroad* is now available at Audi dealerships, starting at €77,250 for the six-cylinder diesel and €80,250 for the plug-in hybrid.
    • Audi A2 e-tron production at the Ingolstadt site - Frontend assembly in the production of the Audi A2 e-tron.
      09/11/2026
      Company

      Audi begins production of the A2 e-tron: greater speed, efficiency, and competitiveness

      Audi has begun production of the A2 e-tron in Ingolstadt. The first units of the new electric model rolled off the assembly line in the presence of Bavarian Minister-President Markus Söder. With production of the A2 e-tron, Audi is demonstrating how the company is becoming more efficient itself: development time has been shortened by 21 months, the range of variants and complexity have been significantly reduced, and the degree of automation has been increased. Existing equipment and production facilities continue to be used.
    • Audi presents the A2 e-tron - Audi CEO Gernot Döllner presents the Audi A2 e-tron in Paris.
      09/08/2026
      Models

      Audi CEO Gernot Döllner: “A2 e-tron makes e-mobility easier, more efficient and more convincing for everyday life”

      Ingolstadt/Paris, September 8, 2026 – Audi CEO Gernot Döllner unveiled the Audi A2 e-tron in Paris. With its focus on efficiency, intelligent technology, and everyday usability, the all-electric compact model is a tangible example of Audi’s renewal. The Audi A2 e-tron is specifically tailored to the needs of European customers.
    • Audi A2 e-tron - Colour: pistachio green, outdoor static shot, exterior, side view
      09/07/2026
      audi.com

      Audi A2 e-tron: Rethinking efficiency

      The Audi A2 e-tron puts efficiency at the center of attention. With energy consumption of 12.8 kWh/100 km according to WLTP, it consumes less energy than any other series-production model from the brand before it. In the interior, the vehicle combines versatility with new digital services and is deliberately tailored to the needs of European customers. Developed in Germany and built in Ingolstadt, the A2 e-tron demonstrates how Audi is becoming more efficient itself: the new electric model was developed significantly faster and intelligently makes continued use of existing production structures. Order books open in fall 2026, with the first deliveries beginning in December.
    • Martin Sander - Martin Sander takes over responsibility for Sales and Marketing on the Board of Management of AUDI AG as of October 1, 2026.
      09/02/2026
      Company

      Martin Sander to take over Sales and Marketing at Audi

      Ingolstadt, September 2, 2026 – The Volkswagen Group and AUDI AG are filling two key Board of Management positions: Martin Sander, currently Member of the Board of Management for Sales, Marketing and After Sales at the Volkswagen brand, is returning to Audi and will take over the Board of Management responsibility for Sales and Marketing effective October 1, 2026. Marco Schubert will become a member of the Extended Executive Committee of the Volkswagen Group for the North American region. In this new function, he will assume responsibility for the overall management of the North America region and report directly to Oliver Blume, CEO of Volkswagen Group.
    • Audi Nuvolari in the U.S. - Outdoor dynamic shot, exterior, three-quarter-front-view
      08/25/2026
      Models

      Audi Nuvolari debuts in the U.S.

      Monterey, U.S., August 25, 2026 — Just 17 days after the world premiere of the Audi Q9 in New York City, the Audi Nuvolari made its North American debut at Monterey Car Week. Its appearance at one of the world’s most exclusive automotive events underscores the U.S. market’s strategic importance for Audi. During the event, the Nuvolari, limited to 499 units, also made its road debut on California’s scenic coastal roads.
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    © 2026 AUDI AG. All rights reserved.
    DEEN

    The data on fuel consumption, power consumption, CO₂ emissions and electric range were determined in accordance with the legally prescribed measurement procedure "Worldwide Harmonized Light Vehicles Test Procedure" (WLTP) pursuant to Regulation (EC) 715/2007. Additional equipment and accessories (add-on parts, tire format, etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics and, in addition to weather and traffic conditions and individual driving behavior, can influence the fuel consumption, power consumption, CO₂ emissions, electric range and driving performance values of a vehicle. Further information on WLTP can be found at www.audi.de/wltp.