Audi Summer Tour

Audi and Bayern Munich FC have been going on tour together to China and the USA during the football pre-season period since 2014. Unfortunately, due to the coronavirus pandemic, this get-together cannot take place this summer. But there is a genuine alternative: the digital extension of the Audi Summer Tour 2021 will take football across all national borders directly to fans in their homes. All supporters in China, especially, should be able to witness the Bavarian attitude to life and how natural it is.

“The Audi Digital Summer Tour 2020 was an impressive demonstration of the opportunities offered by digitalisation – it brought fans from the farthest regions of the world close to their idols.”

Hildegard Wortmann, Member of the Board of Management of AUDI AG, Marketing and Sales

Together we move

Shaping the future together, bringing people together, breaking new ground – that’s what the partnership between Audi and Bayern Munich FC represents. As well as personal insights into FC Bayern’s home grounds, during which a ‘human drone’ will be deployed, and the interactive FC Bayern World Run, there will, of course, also be top-class live football and exciting competitions between the players to watch. 

The Audi ‘human drone’: technology connects us

Audi is taking FC Bayern to China and creating a very special kind of experience. A ‘human drone’, controlled from China, will lead spectators through the fascinating world of the German championship record holders. Whether it’s a tour of the Allianz Arena or a trip to the Audi Experience in FC Bayern World, the helmet camera will capture FC Bayern’s star players and other protagonists and ensure fascinating interactions across all borders.

The Audi Football Summit: a double bill of top-class football

As part of the Audi Football Summit, the first home game under new head coach Julian Nagelsmann will take place at 16.30 hours (CET) on 24 July – FC Bayern will enter the crucial phase of season preparation by playing the top Dutch team, Ajax Amsterdam. One week later, at 16.30 hours (CET) on 31 July, the Allianz Arena will play host to the popular top Italian club, SSC Napoli. Both games will be broadcast by RTL and Magenta TV.

© Imago
© Imago

Win prizes at the Audi Football Summit!

With a bit of luck and commitment, fans can win tickets for the two home games on 24 or 31 July. One day before each match, i.e. on 23 and 30 July, a code word will be broadcast on Ego FM. This code word must then be recited at the Audi Experience in FC Bayern World – speed is of the essence here!

  • The first two people to recite the code word will each receive two VIP tickets for one of the two home games in the Allianz Arena on 24 or 31 July 2021. The next five people will each receive two tickets for the public stands
  • Anyone else who recites the code word will receive a 10% discount on the Audi Collection in FC Bayern World

In the week before the Audi Football Summit, a series of images related to the Audi Football Summit will be shown in quick succession on FC Bayern’s Instagram channel – an Audi e-tron will be hidden on one of these images. To enter the competition, take a screenshot of this image and repost it in your own Instagram story. You could win a ‘match-worn’ jersey!

Audi Experience at the FCB World
Audi Experience at the FCB World

Covering the kilometres together

We’re calling on fans from around the world to take part in the great FC Bayern World Run. It works like this: simply download the adidas Running app and sign up for the FC Bayern World Run Challenge. All runs between 23 and 31 July will be tracked and added to the overall result. And you can win something too if you join in: we’re giving away 50 21/22 home jerseys in our prize draw.

FC Bayern World Run
FC Bayern World Run

“With the Audi Summer Tour, our team remains visible and available to our supporters around the globe, even in these times of coronavirus.”

Oliver Kahn, CEO of FC Bayern Munich AG

Vorsprung durch Technik – on the streets and on the pitch

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