Audi Digital Summer Tour
Digital autograph sessions and challenges, virtual workouts and meet and greets with fans: From July 25 to August 2, Audi and FC Bayern Munich surprised fans with innovative digital events and activities. For nine days, football enthusiasts were able to stay close to their team despite Corona. The new, digital experience not only reached fans in China and the USA, but also caused a sensation worldwide.
Digital autograph session
Personal autograph sessions with fans are unfortunately off limits these days. However, digital autograph sessions are a creative alternative and were one of the big highlights of this year's digital Summer Tour. The Audi Robograph proves that robots at Audi can do more than just build cars. It memorized the FC Bayerns Stars' signatures in Munich in no time at all and imitated them for Chinese fans at the Motor Show in Chengdu.
The commute to Säbener Strasse for practice can take a little longer for the FC Bayern team in Munich rush hour traffic. During the Audi Digital Summer Tour, however, players like Manuel Neuer, Niklas Süle, Alphonso Davies and others made good use of the time in the Audi e-tron for interesting discussions about life as a Bayern professional.
Stay in shape with FC Bayern Munich
A free fitness program for your living room with the stars of FC Bayern Munich. The Audi Digital Summer Tour makes it possible! Crunches with David Alaba, sit-ups with Thiago and of course Zumba with Alphonso "Phonzie" Davies. These workouts are worth it! Maybe you'll even work your way up to a career with FC Bayern Munich.
A photoshoot with a top car and top players! During the breaks, Manuel Neuer, Philippe Coutinho and Sven Ulreich let us into a few secrets. If you want to know what the players think about Thomas Müller, what impresses them about Joshua Kimmich, what their personal highlights with FC Bayern Munich are and what the club’s motto “Mia san mia” means to them, then don’t miss this exciting insight. Football isn’t the only topic of conversation however: the players also give their views on electric mobility and reveal what they are expecting from the Audi e-tron.
Vorsprung durch Technik – on the streets and on the pitch
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