Audi exclusive

Audi exclusive

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Fuel consumption combined *: 7.2-4 l/100kmCO₂-emissions combined *: 164-104 g/km

Fuel consumption combined *: 7.2-4 l/100kmCO₂-emissions combined *: 164-104 g/km

Personalisation

Driving an Audi is about wanting something special. Audi exclusive gives you the opportunity to turn something special into something truly personal. We’ll show you just how well Audi exclusive can cater to your individual wishes – from floor mats to full customisation.

Ex­clu­si­vi­ty for every taste

Ex­clu­si­vi­ty for every taste

  • More than 50 custom paint finishes
  • Exclusive leather and cloth
  • Selected woods and decors
  • Contrasting and matching stitching
  • High-quality leather steering wheels
  • Floor mats and carpets
  • Personalised door sill trims

Or become a designer yourself and work with the Audi exclusive Studio to design your Audi to be as unique as your own character.

Fuel consumption combined *: 7.9-5.6 l/100kmCO₂-emissions combined *: 181-148 g/km

Fuel consumption combined *: 7.9-5.6 l/100kmCO₂-emissions combined *: 181-148 g/km

Exterior

The world has unlimited colours.

Audi exclusive

The world has unlimited colours.

The gold of a sunset, the red of a fine wine, the green of an emerald ring – your Audi could have a paint finish in any of these and many other colours. Or perhaps you want to turn your favourite colour into a paint finish for your Audi? The Audi exclusive studio allows you to make (almost) any wish come true.

Fuel consumption combined *: 6.3-5.1 l/100kmCO₂-emissions combined *: 144-117 g/km

Fuel consumption combined *: 6.3-5.1 l/100kmCO₂-emissions combined *: 144-117 g/km

Interior

The look. The feel. The fascination.

The look. The feel. The fascination.

Audi exclusive interior equipment offers you endless possibilities. Choose from exclusive leather and selected woods. Largely finished by hand, they lend every interior extraordinary charm.

FAQ – Frequently asked questions

What is the process flow of the individualisation process?
For ordering an Audi with Audi exclusive individualisation, we recommend consulting with your Audi partner in advance. In addition to clarify which vehicle is right for you, your dealer can also advise you comprehensively on the possible individualisation offers. Many Audi partners have current samples on site for customised paint finishes and leather as well as Alcantara, decorative inlays or carpets, so that you can match your exterior colour directly to the colours and materials of the interior, for example. Since not every individualisation element is available for every vehicle, but at the same time not all individualisation options can be represented in the Audi Configurator or the Audi catalogue, we recommend a personal consultation in order to be able to discuss every wish in detail. Our dealers will be happy to support you in realising your very own personal wishes.

Your Audi is customised when you order your new car. After placing the order, you will be informed about the delivery date and looking forward to it with excitement can begin.  

If you have chosen an Audi R8 or an Audi TT, the Audi Sport Performance Parts offer numerous exclusive possibilities for complementing the ultimate extra in dynamics, driving pleasure and racing feeling.
Who are my contacts?

Have you decided to personalise your Audi, or would you like to find out more about the Audi exclusive range? Find an Audi partner near you in your country!

For a very special individualisation experience, the Audi exclusive Studio on the first floor of the Audi Forum Neckarsulm is also available to you, offering a unique platform for you to realise your wishes. Extravagant colours and material assemblies are available on site, from sporty to elegant, which also allow you to go far beyond the creative possibilities of the standard range. For effective advice, we require the Audi code of your pre-configured Audi model. This allows us to discuss the desired Audi modifications with you individually. Arranging a personal consultation appointment is a prerequisite for this.

Contact:

Audi Forum Neckarsulm
NSU-Straße 1
74172 Neckarsulm
Phone: 0800 2834468
Phone (from abroad): +49(0)841 8935727
Info line service hours:
Monday - Friday: 8.30 am – 5 pm
Saturday/Sunday/Holidays: Answering machine
E-mail: exclusive@audi.de
Web: Audi exclusive Studio

Please let us know what you are looking for in terms of type, scope and deadline, as well as your telephone number if you would prefer to be called back.

If you have chosen an Audi R8 or an Audi TT, the Audi Sport Performance Parts offer numerous exclusive possibilities for complementing the ultimate extra in dynamics, driving pleasure and racing feeling.

What are my options?

The possibilities to design your personal dream car with Audi exclusive are very extensive and depend on the respective model. A personal consultation is recommended. In principle, the following individualisation options are available for your vehicle:

Exterior:

  • Paint finishes
    customised paint finishes, matt effect finishes for selected RS-models
  • Exterior mirror housing
    Depending on the model, the exterior mirror housing can be made of selected materials or painted in colour

Interior:

  • Leather upholstery and trim
    Depending on the model, the seat covers, headrests, door trim inserts, door pockets, door armrests, door handles, door rails, loudspeaker attachments, knee pads, the centre console and centre armrests, the hood, the single seat, steering wheels, control panel and control levers and shift levers, all operating elements, as well as the control lever sleeves, air vents, headlining and seat belts can be selected in a package or individually in different types of leather, Alcantara, and different colours
  • Decorative Inlays
    Amongst other uses, suitable for dashboards, door panels and centre console. These can be designed with different types of wood and materials or painted in colour.
  • Carpet and floor mat
    Colours, piping and stitching are freely selectable from the Audi exclusive colour range
  • Entry sill trims
    Can be personalised and are illuminated, depending on model and the configuration

Depending on the model, further special individualisation wishes are possible, e.g. embroidery of initials. These individualisation wishes can be requested at any time and, in the next step, individually checked for you by your Audi partner.

If you have chosen an Audi R8 or an Audi TT, the Audi Sport Performance Parts offer numerous exclusive possibilities for complementing the ultimate extra in dynamics, driving pleasure and racing feeling.

Which Audi exclusive materials are available for you?

Paint finish:

A large selection of paint colours with over 50 shades is available for customising your vehicle. In order to meet the very high demands of AUDI AG and Audi Sport GmbH and to be able to guarantee extremely high paint quality over the long term, ultra-modern painting systems have been installed. The desired shade is mixed using organic and inorganic pigments. Organic pigments ensure the radiance of the colours, while inorganic pigments are very resistant to ageing. Together, they guarantee the long-lasting colour intensity of the paint.

The high requirement for an Audi exclusive customised paint finish is a consistent appearance on all materials - and that for years to come. Therefore, each colour is extensively tested before approval.

Metallic paint finishes

Tiny metal flakes added to the paint, create the fascinating effect of metallic paint finishes. The flakes are usually made of aluminium or brass. In order to produce a metallic paint finish, extremely gentle work is necessary so that the tiny metal flakes do not break. Our high requirements guarantee this.

Pearl effect paint finishes

Pearl effect paint finishes are characterised by the fact that they show different colours depending on the viewing angle. This effect is achieved by using pearl effect pigments. Pearl effect pigments are added to the paint, which produce a particularly strong angle-dependent difference in brightness. This gives them a special depth and a fascinating, lively play of colours.

Matt effect paint finishes

In addition, matt effect paint finishes are also available for selected RS models.

We can currently offer the following colours: Nardo grey matt effect, Daytona grey matt effect, Suzuka grey matt effect, Ibis white matt effect, Florett silver matt effect, Glacier white matt effect, Sepang blue matt effect, Camouflage green matt effect, Ara blue matt effect, Argus brown matt effect and Vegas yellow matt effect.


Leather:

Leather is a unique natural product; no two pieces are alike, which corresponds exactly to Audi's exclusive philosophy. During the process, great importance is attached to ensuring that the parts, processed for the interior, are perfectly matched to one another. A high-quality selection of the skins used and gentle processing preserves the naturalness and, at the same time, creates a material that is hard-wearing and durable. All types of leather used are chrome-free tanned, breathable and dyed through, so small scratches remain almost invisible during use.

Depending on where the leather will be used, wafer-thin layers of lacquer are applied, which, the thicker they are, make the leather less sensitive as a result. On the other hand, the thinner the lacquer layer is applied, the better the seating comfort.

Valcona leather

Valcona leather has a low application of varnish, is highly breathable and has no artificial embossing.

Fine Nappa leather

Fine Nappa leather has a medium application of varnish, is moderately breathable and has a low artificial embossing.


Woods and decors:
Audi exclusive only uses selected genuine woods that emphasise the character of the vehicle in question. The range extends from classic oak to the fascinating varieties of fine grain myrtle, open-pored ash or eucalyptus to fine decors such as piano finish or carbon. Decors made of open-pored woods have the typical haptics of natural wood. This turns the interior into a unique quiet zone with feel-good character. Audi does not use tropical wood, even if it was grown on a plantation.

What quality and processing standards apply to Audi exclusive materials?

Paint finish

In order to meet the very high demands of AUDI AG and Audi Sport GmbH and to be able to guarantee extremely high paint quality over the long term, ultra-modern painting systems have been installed. The desired shade is mixed using organic and inorganic pigments. Organic pigments ensure the radiance of the colours, while inorganic pigments are very resistant to ageing. Together, they guarantee the long-lasting colour intensity of the paint. The pigments of the base colours are only individually dispersed in the binder to produce pastes. A mixture of these different coloured pigment pastes produces the final colour tone. The high-quality standard of Audi exclusive customised paint finishes is a uniform appearance on all materials - and that for years to come. Therefore, each colour is extensively tested before approval. First, the paint is applied to all materials used (aluminium, plastic, steel, etc.). In the second step, the weather conditions of the painted parts are simulated in a climatic chamber. If the sample corresponds to the desired quality, it is approved.

 

Leather

For the leather of Audi seats, mainly hides of male cattle from southern Europe are processed. These have a special surface and thickness ratio and are therefore particularly suitable. Leather from the back area of the animals is of the highest quality, as it has an even fibre structure and only rarely shows cracks or injuries. To be processed as leather for Audi exclusive, the following quality criteria must be met:

 

Chrome-free tanning process:

More than two decades ago - as a pioneer in the automotive industry at the time - Audi abandoned chromium salts in order to avoid waste contaminated with heavy metals. Audi only uses chrome-free tanned leather and thus consistently pursues its ethical obligation with regard to leather skin production.

 

Surface protection:

Depending on the quality of the leather, various finishes are developed. These various finishes ensure high breathability and thus improve the seating comfort.

 

Test cycle:

Leather applications in cars are subject to extreme stress: High-temperature differences, strong heat effects due to standing times in the sun, getting in and out of the vehicle, transport of heavy and hard objects, as well as the effect of sweat. Before leather is processed for Audi, it must pass more than 30 different tests. The laboratory tests include abrasion resistance, light fastness, shrinkage behaviour, bending strength, tensile strength, interior emissions and combustion behaviour. The leather is only then used for seats and interior parts once all tests have been passed. The tests last more than 12 months.     

 

Wood/decor

Audi does not use tropical wood, even if it was grown on a plantation. The thin veneer sheets for the decorative inlays are peeled from trunks and so-called root burls. A set of parts usually comes from only one tuber or trunk, so that the individual parts in the vehicle are similar. Audi only uses real wood. The production is a symbiosis of manual work and mechanical production.

 

After production, a thorough quality check is carried out. UV light is used to check whether cracks or inclusions are present and whether the sealing layer is in order. Top coats are scratch-resistant during cleaning and have a UV blocker to ensure long-term colour fastness.

What is the difference between S line package, design package and Audi exclusive?

S line
The S line package is an AUDI AG offer for your A or Q model. With the S line package, you can further enhance the sporty character of your vehicle. For example, you have the option of emphasising the dynamic lines of the vehicle or setting special accents with selected details. Depending on the model series, a distinction may be made between the S line exterior package and the S line interior package, but a package with exterior and interior elements may also be available for individual models.

Example Audi A6 Sedan, offer Germany, May 2018:
S line exterior package

  • S-specific front and rear bumpers with S line-specific inserts (honeycomb structure)
  • S line-specific side air intake grilles in Titanium black matt with Platinum grey insert
  • Radiator guard grille in Titanium black matt with blades in Aluminium silver matt
  • S-specific side skirting/door attachment strips painted in body colour
  • Door sill trims with aluminium inlay at front and rear, illuminated, front with S logo
  • S line emblem on the front wings
  • S line-specific diffuser insert and grille in Titanium black matt
  • End pipe optic in Aluminium silver matt
Example Audi A3 Sportback, offer Germany, May 2018:
S line sports package
  • Inlays in matt brushed aluminium
  • Storage and luggage compartment package
  • Cast aluminium wheels in 5-parallel spoke design, partialy polished, Size 8 J × 18 with 225/40 R 18 tyres
  • Sport seats, front including fabric sequence/leather in black with S-embossing in the front seat backrests with contrast stitching
  • Pedals and footrest in stainless steel
  • Driver information system with colour display
  • Illuminated make-up mirror
  • S line emblem on the front wings
  • S line sport suspension
  • Headlining in black fabric
  • Door sill trims, front illuminated with aluminium inlays and S lettering
  • S line leather steering wheel in 3-spoke design with multifunction, in black leather with contrast stitching and S emblem
  • Selector lever knob in perforated black leather
  • Floor mats with piping and contrasting stitching
 
Design packages

Design packages AUDI AG
Design packages consist of standard or optional equipment or are based on a combination of Audi exclusive materials and colours coordinated by Audi Design. When selecting a design package, you as a customer do not need any further advice and can order the modifications directly with your new vehicle.

Example:
Audi design selection - an AUDI AG offer

The noble combination of the Audi design selection package exudes luxury. This package includes the following interiors, colours and materials:
  • Cast aluminium wheels in 10-spoke dynamic design, partially polished, size 8 J x 18 with 245/40 R 18 tyres
  • Door sill trims with aluminium insert, illuminated
  • Inlays in aluminium Trimaran; optional: oak, natural grey or piano finish in black
  • Leather steering wheel in 3-spoke design with multi-function plus and chrome highlights
  • Seats with seat cover fabric summary/leather black or rock grey
  • Contour/ambient light package, multicoloured
  • Interior elements in artificial leather
  • In conjunction with seat upholstery in Alcantara/leather combination and fine Nappa leather, the interior elements are finished in artificial leather with contrasting stitching. The colour of the contrasting stitching is the same as for the seat upholstery. (For Cedar brown, the knee pad is black without the contrasting stitching.)
  • Floor mats with edging
  • In an Alcantara/leather combination and fine Nappa leather Atlas beige, the floor mats in Granite grey with piping are colour-matched to the colour of the seat upholstery. For fine Nappa leather in Cedar brown, floor mats are black with edging colour-matched to the colour of the seat upholstery.
Audi exclusive design packages
The design packages from Audi exclusive captivate with special materials and a range of colours in the interior that only Audi exclusive offers. The individual paint finish in the exterior and the materials in the interior are directly coordinated by experts of Audi Design. As a customer, you do not need any further advice, and can order the modifications directly with your new vehicle.

Example:
Design package black/red Audi exclusive, only available for Audi A4 Avant with S line sports package - an offer from Audi Sport GmbH, May 2018

This package includes the following interiors, colours and materials:

For sport seats, front:
  • Seat upholstery, centre armrest, armrest in the doors and side centre console in fine Nappa leather Audi exclusive in black with contrasting stitching in Crescendo red, with S embossing in the front seat backrests
  • Controls in Audi exclusive leather in black with contrasting stitching in Crescendo red; leather steering wheel in 3-spoke design with multifunction plus in perforated leather on the sides and with Audi exclusive-specific stitching
  • Selector lever knob and cuff in black leather (knob in perforated leather) with contrasting stitching in Crescendo red
  • Door trim inserts in Alcantara black
  • Audi exclusive floor mats in black with edging in black, contrasting stitching in Crescendo red and piping in Express red
Audi exclusive individualisation
If you decide against a package and for the individual composition of colours and materials, you will be able to choose from a wide range of options. To make your individual wishes come true, we recommend that you arrange a personal appointment with your Audi partner. He will be happy to advise you at any time. Since not every individualisation element is available for every vehicle, but at the same time not all customisation options can be listed in the Audi Configurator or the Audi catalogue, we recommend a personal consultation in order to be able to discuss every wish in detail.
What is the price range for the individualisation of my vehicle?
You can find the prices in the Configurator or in the price lists of your desired model on your country website.
How colour-fast are the colours of the materials on the web, on visuals and in the catalogue?
For an individual selection of colours and materials, we generally recommend a personal consultation with an Audi partner. In addition to the vehicles in the showroom, many dealers have current samples on site for customised paint finishes and leather as well as Alcantara, inlays or carpets. The digital or printed image of a real product can only give an impression. The content, in reality, depends, among other things, on the colour and brightness settings of your monitor or on ambient light.
Audi exclusive in your country

Audi exclusive in your country

    Audi exclusive Studio
    Audi exclusive Studio

    Audi Forum Neckarsulm

    Audi exclusive Studio

    Make your creative ideas and individual wishes come true! Focused on an aesthetic ensemble of extraordinary colours and material assemblies – from sporty to elegant.

    Audi Sport performance parts
    Audi Sport performance parts

    Audi Sport

    Audi Sport performance parts

    Made to perform: More striking, sportier, faster - Audi Sport performance parts raise the design and performance for the exterior, interior, chassis as well as exhaust system.

    Fuel consumption combined *: 13.4 l/100kmCO₂-emissions combined *: 306 g/km

    Fuel consumption combined *: 13.4 l/100kmCO₂-emissions combined *: 306 g/km

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    Audi worldwide

    Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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