Strive for clarity

The brightest moments in Audi history involved daring leaps of imagination and innovation, cutting-edge technology, and groundbreaking design. The new design philosophy "The Radical Next" builds on this legacy and is based on four principles: clear, technical, intelligent, and emotional. Through the way Audi designs its vehicles, clarity will shape the company.

Discover more about the new Audi design philosophy

Audi Concept C – Trailer

“Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential.”

Massimo Frascella, Chief Creative Officer

Audi Concept C

The Audi Concept C is the first manifestation of this new clarity. Building on the legacy and essence of the four rings, the concept car begins a new design philosophy.

Reduction to the essential: The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity.

Close up top view of the new Audi Concept C.

Monolithic and precise: The sculptural form of the Audi Concept C looks as if it were crafted from a single piece of metal.

At the center of the new face is the vertical frame. Its clear, upright form lends the Concept C presence and an unmistakable identity.

A signature rear: Precisely defined volumes and a four-element light define the rear. Clean surfaces and horizontal slats underscore the car’s sporty character.

Close up side view of the new Audi Concept C.

More than an aesthetic choice: Titanium stands for technical emotion, its satin luster evokes a warm and technical elegance. A material that embodies precision, lightness, and strength.

A detail shot with the Targa-Hardtop of the new Audi Concept C.

The Audi Concept C is the first Audi to feature a retractable hardtop. It combines the elegance of a coupé with an open-top experience.

Defined by geometric logic: The interior of the Audi Concept C is both structured and emotionally resonant.

Close up of the Cockpit of the new Audi Concept C.

A space which frees users from distraction: The Audi Concept C provides the right information at the right time through intelligent technology.

Close up on interior elements of the Audi Concept C.

A tactile experience: Anodized aluminum combines warm elegance with technical precision.

The "Audi click": An unmistakable "Audi click" brings confidence to every interaction.

Side view into the interior of the Audi Concept C.

Shaped by a tone-on-tone palette: The interior of the Audi Concept C offers an atmosphere where every material contributes to a pure and sophisticated experience.

In the picture, Gernot Döllner, Audi CEO, in front of the Audi Concept C.

Notes from the future

"Clarity, focus, and commitment to implementation – that's how we are reshaping design and the company", – this is the message of CEO Gernot Döllner in notes from the future.