Design is the top reason for buying
Talking Sustainable Business – Key Facts
- For Audi customers, design is still the top reason for buying.
- Audi transfers unmistakable design features to the age of electric mobility as well.
- Thanks to its vehicle platform for all-electric cars, the Audi Q4 Sportback e-tron concept offers spaciousness that is unique in its class.
The vehicle shown is a concept vehicle that is not available as a series-production vehicle.
The vehicle shown is a concept vehicle that is not available as a series-production vehicle.
The Q4 Sport-back e-tron concept: A genuine Audi
What makes the Q4 Sport-back e-tron concept a genuine Audi?
Philipp Römers: Among our customers, design is still the top reason for buying. The Q4 e-tron family shares the typical Audi design traits that we have taken forward into the electric age. The prominently modeled fenders of all four wheels are a classic Audi design feature that emphasizes versions with quattro drive. The flaring is very fluid in design, giving the side view such a distinctive character. Also, the ratio of one-third window to two-thirds body has a very sporty impact. That is another Audi-specific attribute within the Group. Obviously there is never any mistaking an Audi in the rearview mirror of the vehicle in front. The Single frame marks out the Q4 Sportback e-tron concept as an Audi at first glance. To identify the electric drive from afar, we’ve sealed the radiator grille, painted it in the body color and embedded it within a black mask.
Philipp Römers, Head of Audi Exterior
What are the design advantages of having a dedicated electric platform? Philipp Römers: Long wheelbase, short overhangs, large wheels – those are the optimum basic proportions of the platform, ones that benefit the design of a sporty, confident SUV.
That also gives the interior more depth and maximizes the sense of spaciousness. Its exterior dimensions place theQ4 Sportback e-tron concept in the A+ segment – but its luggage capacity is worthy of the B segment and the interior is of a size that belongs in the C segment. That means it is uniquely spacious for this class. In an all-electric model, we also no longer need a center tunnel. In its place, we’ve been able to include an airy center console with ample storage space. This makes the electric models useful companions for everyday life.
Advantages of the e-platform
Christian Becker, Design Interior Studio 1
Christian Becker: Inside, sportiness and the focus on the driver are important Audi design features, including in our e-tron models. These models benefit especially from the wide range of high-quality materials to choose from and the typically Audi premium quality and feel of the controls. In a first for Audi, the showcars of the Q4 e-tron family feature a steering wheel with touch surfaces.
