Design is the top reason for buying

A profitable electric car using a Group platform, but still unmis-takably an Audi: Its Audi-specific design in particular will make the new Q4 e-tron family stand out. Designers Philipp Römers and Christian Becker discuss the Audi Q4 Sportback e-tronconcept as an example of how to express Audi DNA in the age of electric platforms. The showcar already gives a highly realistic foretaste of the series-production model that will be going on sale later in 2021.

03/18/2021 Interview: Dorothea Kauf ― Photos: Robert Fischer Reading Time: 2 min

Talking Sustainable Business – Key Facts

  • For Audi customers, design is still the top reason for buying.
  • Audi transfers unmistakable design features to the age of electric mobility as well.
  • Thanks to its vehicle platform for all-electric cars, the Audi Q4 Sportback e-tron concept offers spaciousness that is unique in its class.

The vehicle shown is a concept vehicle that is not available as a series-production vehicle.

The vehicle shown is a concept vehicle that is not available as a series-production vehicle.

The Q4 Sport-back e-tron concept: A genuine Audi

  

What makes the Q4 Sport-back e-tron concept a genuine Audi?
Philipp Römers:
Among our customers, design is still the top reason for buying. The Q4 e-tron family shares the typical Audi design traits that we have taken forward into the electric age. The prominently modeled fenders of all four wheels are a classic Audi design feature that emphasizes versions with quattro drive. The flaring is very fluid in design, giving the side view such a distinctive character. Also, the ratio of one-third window to two-thirds body has a very sporty impact. That is another Audi-specific attribute within the Group. Obviously there is never any mistaking an Audi in the rearview mirror of the vehicle in front. The Single frame marks out the Q4 Sportback e-tron concept as an Audi at first glance. To identify the electric drive from afar, we’ve sealed the radiator grille, painted it in the body color and embedded it within a black mask.

Philipp Römers, Head of Audi Exterior

Philipp Römers, Head of Audi Exterior

What are the design advantages of having a dedicated electric platform? Philipp Römers: Long wheelbase, short overhangs, large wheels – those are the optimum basic proportions of the platform, ones that benefit the design of a sporty, confident SUV.

That also gives the interior more depth and maximizes the sense of spaciousness. Its exterior dimensions place theQ4 Sportback e-tron concept in the A+ segment – but its luggage capacity is worthy of the B segment and the interior is of a size that belongs in the C segment. That means it is uniquely spacious for this class. In an all-electric model, we also no longer need a center tunnel. In its place, we’ve been able to include an airy center console with ample storage space. This makes the electric models useful companions for everyday life.

The Q4 e-tron family shares the typical Audi design traits that we have taken forward into the electric age.

Philipp Römers, Head of Audi Exterior

Advantages of the e-platform

  

Christian Becker, Design Interior Studio 1

Christian Becker, Design Interior Studio 1

Christian Becker: Inside, sportiness and the focus on the driver are important Audi design features, including in our e-tron models. These models benefit especially from the wide range of high-quality materials to choose from and the typically Audi premium quality and feel of the controls. In a first for Audi, the showcars of the Q4 e-tron family feature a steering wheel with touch surfaces.

Its exterior dimensions place the Q4 Sportback e-tron concept in the A+ segment – but its luggage capacity is worthy of the B segment and the interior is of a size that belongs in the C segment.

Christian Becker, Design Interior Studio 1

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