Digital Services

Audi is constantly developing its growing ecosystem of digital services. This is how we fulfil the need for an inspiring user experience, individuality, comfort, quality and safety – in the vehicle and on the smartphone.

Flexible

The smartphone display shows the order screen for the parking assistant with parking aid plus. The ‘trial month’ option is selected.

Book optional equipment instead of buying it. Audi drivers can upgrade their Functions on Demand-enabled vehicle, even after purchase, at the click of a button. Audi is thus giving its customers scope for customization and flexibility.

Customized

The MMI in the Audi dashboard displays the Audi Assistant on the screen. Text buttons show the assistant's options and suggestions.

Smart services in current Audi models not only allow vehicle functions to be controlled by voice. The assistant even gets to know you better over time. Thereby, it becomes more helpful with every journey.

Audi S5 Avant - Static photo, Colour: Daytona Grey perl effect

Bright

Audi is a pioneer in automotive lighting technology. The digitalization of light enables neu lighting solutions, improves safety, and continues to drive progress. In addition to its function, the lighting of Audi models is also of central importance as a design element. The lighting visualizes the brand’s core values – progressiveness, sportiness and sophistication to a great extent.

Connected

A man is sitting behind the wheel of his Audi. He is holding his smartphone in one hand while operating the vehicle's MMI with the other.

The connection between smartphone and your Audi enables countless exciting possibilities. Entertainment, communication, remote control – Audi drivers stay connected to their vehicle before, during and after the journey via the myAudi app.

Safe

Couple sitting happily laughing in the front seats of their Audi

Safety is more than just protection in extreme conditions. Safety is also the comforting feeling of being informed about important vehicle metrics and the certainty that you don't have to think about the next service appointment because your Audi has you covered.

Latest Media releases

Images Infotainment

Videos Infotainment

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Illustration - Audi Q3 - Digital Matrix LED headlight - The illustration shows an exploded view of the components of a digital Matrix LED headlight, including a detailed image of the position of each light function.
Illustration - Audi Q3 - Digital Matrix LED headlights with micro-LED technology: advanced traffic information - The illustration shows one of the digital Matrix LED headlight’s advanced traffic information functions, where a symbol is projected onto...
Illustration - Updates for five Audi model series: more emotion, comfort, and features in store - Digital Matrix LED headlight with micro LED module. Exploded view of components including LED cornering light, LED all-weather light, Matrix LED module,...
Illustration - Updates for five Audi model series: more emotion, comfort, and features in store - Digital Matrix LED headlights with micro LED technology. Detailed view of the headlight module showing projection lens, heat sink, control electronics, and...
Illustration - Updates for five Audi model series: more emotion, comfort, and features in store - Digital Matrix LED headlight with active digital daytime running light signatures. Illustration of variable light signatures: static, active, and dimmed.
“Digital lighting provides added safety” - Progressive red metallic, outdoor static photo, exterior, detailed front view
“Digital lighting provides added safety” - Digital Matrix LED headlights on the Audi Q3 with activated Orientation light
“Digital lighting provides added safety” - Digital Matrix LED headlights on the Audi Q3 with activated Lane and Orientation Light
As of: 05/15/2026
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