Audi strengthens leadership in China and appoints interim Managing Director of Audi Sport

With these appointments, Audi is strengthening its operational leadership in China. The market is evolving rapidly, with new competitors, technological innovations and changing customer expectations placing significant demands on automakers. Audi is responding to these developments with a lean and focused management structure. The company is therefore relying on a leadership team that combines international experience, in-depth local market knowledge and a strong focus on execution.

Jeff Zhang has more than 20 years of international management experience. Most recently, he served as Vice President and CEO of the Chery brand at Chery International. Previously, he was responsible for the Chinese automaker’s European operations and served as Managing Director of Alfa Romeo and DS Automobiles in China at Stellantis.

From 2018 to 2020, Zhang held senior leadership positions at Audi in China. Among other responsibilities, he helped establish the SAIC Audi sales organization and contributed to strategic projects involving FAW Audi. His international career also includes leadership positions at Nissan in Japan and North America. Zhang combines experience in the international premium automotive business with extensive knowledge of the Chinese automotive market and its manufacturers.

Rolf Michl will take over as Chief Operating Officer of Audi China on November 1, 2026. Since September 2022, he has served as Managing Director of Audi Sport GmbH, overseeing the business of Audi’s high-performance RS models, the vehicle individualization program ‘Audi exclusive’ and all other business areas of the company.

Michl holds a degree in business administration and began his career at Audi in 2007 in product marketing. He subsequently held various leadership positions in Product Management, Sales and Marketing. In 2022, he took over as Head of Audi Sport Racing before being appointed Managing Director of Audi Sport GmbH shortly thereafter. Michl brings extensive experience within the Audi brand, along with a strong track record in leading and operationally developing business entities. 

Rouven Mohr will take over as interim Managing Director of Audi Sport GmbH on November 1, 2026. He will assume this responsibility in addition to his role as Member of the Board of Management of AUDI AG responsible for Technical Development, a position he has held since March 2026.

Mohr began his career at AUDI AG in Ingolstadt in 2008. He subsequently held various leadership positions in vehicle development, including responsibility for the Audi R8 and several SUV and performance models. In 2017, he moved to Lamborghini, where he initially headed overall vehicle validation before becoming Chief Technical Officer in 2022, overseeing the company’s technical development. With his extensive experience in developing high-performance vehicles, Mohr brings deep technical expertise and a thorough understanding of the requirements of the performance segment. 

Johannes Roscheck, currently President of Audi China, will hand over his responsibilities effective November 1, 2026. He will return to Ingolstadt in early 2027.