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Data Protection Notice

Data Protection Notice www.audi.com

In this Data Protection Notice, we are informing you about the processing of your personal data by AUDI AG, Ettinger Straße 70, 85057 Ingolstadt (“we”) in the context of www.audi.com.

Information related to our company, AUDI AG, is available on our website, www.audi.com.

Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

This Data Protection Notice describes how AUDI AG processes your personal data in the context of www.audi.com and the utilisation and applications offered therein. Separate data protection or privacy notices may apply to other websites or other data processing operations of AUDI AG (e.g., www.audi.com/connect). General information on the processing of personal data at AUDI AG can be found on our website, www.audi.com/datenschutz.

1. Who is responsible for data processing and whom can I contact?

The entity responsible for the processing of your personal data (the Controller) is:

AUDI AG, Ettinger Straße 70, 85057 Ingolstadt.

If you have concerns about data protection, you can also contact our company's data protection officer:
AUDI AG, Data Protection Officer, 85045 Ingolstadt
Email: datenschutz@audi.de

If you want to assert your data protection rights, please use the contact options at


There, you will find more information on how to assert your data protection rights. You can also contact the following address by post:

AUDI AG, DSGVO-Betroffenenrechte, 85045 Ingolstadt

If you have general questions about this Data Protection Notice or the processing of your personal data by AUDI AG, please address them to the following:

Email: websupport@audi.de

2. General Information

2.1 What data do we process and what sources do such data come from?
We process personal data that we collect about you in connection with the use of our website or our business relationship, such as your initiation of contact with us.

Relevant personal data generally include, for example, personal details (name, address and other contact information (e.g. telephone number, email address), date and place of birth, and nationality). In addition, depending relationship with you, additional personal data may be processed.

2.1.1 Access to the Website
In general, you can access the website www.audi.com (“Website”) without providing personal data. Each time you access the website, your Internet browser automatically transmits certain information, which we store in so-called “log files”.

In particular, the following information are transmitted automatically:

  • IP address (Internet Protocol address) of the terminal from which the online service is accessed;
  • Internet address of the website from which the online service was accessed (the so-called "source URL" or "referrer URL");
  • Name of the service provider used to access the online offer;
  • Name of the files or information retrieved;
  • Date and time as well as duration of the retrieval;
  • Transferred data volume;
  • Operating system and information about the Internet browser used, including installed add-ons (e.g., Flash Player);
  • http status code (for example, "request succeeded" or "requested file not found").
In the log files, the above data is stored without your complete IP address, so that it is not possible to trace back to your IP address.

2.1.2 Data provided by you
The use of certain services requires registration or the disclosure of personal data. In addition, we process your personal data if you contact us via the website. We process the data that you provide when using the following functionalities:

Contact Form: You can contact our customer service department using the contact form. For handling your request, we process the data provided by you on the form and your disclosed contact data (using a third-party processor). To the extent necessary for processing, we transmit your data to our Audi partners in order to fully address your concern, such as following up on a complaint regarding a specific Audi partner. We take your concerns seriously and would like to resolve such concerns together with the affected sales partners. Please let us know if you do not wish this course of action in a particular case.

Car Dealership Careers: You can contact our applicant service using the contact form. For handling your request, we process the data provided by you on the form and the contact data you disclosed (using a third-party processor).

Career Chatbot : The chatbot provider is e-bot7 GmbH, Perusastraße 7, 80333 Munich. This website uses the chatbot to answer user questions regarding their career at Audi. We selected this provider carefully. E-bot7 doesn’t collect or process personal data for behavior analysis. Usage data like chat duration, message time stamps, number of chats and users approximate location will only be used for statistical purposes and are saved anonymously. Customer questions will be saved and processed for a maximum of  7 days to answer their concerns and for internal purposes, for example control and improvement of our business and service processes (Art.6 Paragrph.1 lit. b, Art. 6 Paragrph. 1 lit. f GDPR).

Audi Experience Booking Form: After entering your contact details, you can book factory tours, etc. When you submit the booking form, we process the data provided by you (with the assistance of a processor) to check availability and, if applicable, book the requested event and contact you to confirm your participation. For changes on short notice, we shall inform you by telephone, if you have provided your telephone number.

Ordering Publications: On this website, you have the possibility of requesting publications such as the AUDI AG's annual report. For this purpose, we process the following personal data from you: last name, first name, address. We process this data (using a processor) only to establish, structure or modify the contract between you and us for ordering publications free of charge (Art. 6 para. 1 sentence 1 lit. b GDPR).

Newsletter Registration/Reminder for New Releases: This website also offers the possibility to order a newsletter, such as a reminder about new releases of our publications. We process the data provided by you in connection with the newsletter registration (email address, last name, first name and title) for the purpose of sending you the newsletter in accordance with the scope of your consent (Art. 6 para. 1 sentence 1 lit. a GDPR). To activate the email newsletter, we use the so-called “double opt-in procedure”, in which we will send you an email to the email address you provided with a request that you confirm your consent. You can withdraw your consent to AUDI AG with prospective effect at any time without stating reasons, either by clicking the “unsubscribe” link included in each newsletter or by contacting our customer service department. If you unsubscribe from the newsletter, your personal data will be deleted, unless we process your data on another legal basis or retention obligations have to be met. The newsletter is dispatched by a processor.

Online Survey: This website also offers the possibility to participate in an online survey on current topics. The participation takes place without processing further personal data than required for accessing the website. Your personal data will be anonymized as early as possible.

Consent to Advertising and Market Research: If you would like to receive information about our products, you can request such advertising. For this purpose, the following data will be processed for the purpose of providing advertising in accordance with the scope of your consent (Art. 6 para. 1 sentence 1 lit. a GDPR): last name, first name, email address and/or telephone number). If you give consent to contacting you via email,  we will use the so-called “double opt-in procedure”, in which we will send you an email to the email address you provided with a request that you confirm your consent. To learn how you can withdraw your consent, please see the section  “What rights do I have?”.

E-mail address vulnerability@audi.de: You can use this e-mail address to notify us regarding cybersecurity vulnerabilities/incidents or hacking. We process the information contained in your e-mail and the contact information you provide for the purposes of handling your message and, if necessary, to contact you with follow-up questions. Where this is necessary for processing, we pass on the information to other VW Group brands, and/or service providers or suppliers of hardware and software (e.g. control units). In doing so, we pass on only that information which does not allow inferences to be made regarding the identity of the individual who reported the issue. If processing the message requires passing on the vehicle identification number as well, we ensure adherence to data protection requirements through the implementation of relevant data protection agreements.

2.1.3 Other Data
We will process the personal data that you provide us when contacting us, such as via our customer service department.

Information about data processing in connection with the use of cookies and user tracking can be found in the relevant sections below.

2.2. For what purposes do we process your data and on which legal basis?
Unless already stated in section 2.1, we process your personal data on the following legal bases for the following purposes:
Purpose Legal Basis Legitimate Interest in the Balancing of Interests
Providing the website for the general public and for the purpose of enabling contact by customers and interested parties Performance of the contract or balancing of interests We have a legitimate interest in providing an Internet presence (website), also to unregistered users, to provide general information about our company.
Processing of orders and queries Contract performance  
Online surveys Contract performance  
Collection of statistical information on the use of the website (so-called “web analysis”) Balancing of interests We have a legitimate interest in receiving information about the use of the website, in particular to improve our services.
Identification of disruptions and assurance of system security, including detection and tracking of unauthorized access attempts and access to our web servers Satisfaction of our legal obligations with respect to data security and Balancing of interests We have a legitimate interest in eliminating disruptions, ensuring system security, and detecting and tracking unauthorized access attempts.
Protecting and defending our rights Balancing of interest We have a legitimate interest in asserting and defending our rights.
Submitting customer information Consent  
Identifying faults and ensuring product safety, including detecting unauthorised access and attempts at access to our products in customer possession Fulfilment of our legal obligations in the area of product liability, as well as balance of interests We have a legitimate interest in ensuring product safety, and detecting and pursuing unauthorised access/attempts at access.

2.3 Do I have an obligation to provide data?
In the context of our business relationship, you need to provide only the personal information that is required to enter into or conduct a business relationship or that we are obligated to collect by law. These data are marked as mandatory fields in the respective forms or functions. Without this data, we will generally have to refuse to enter into the contract or to execute the order, or we will be unable to perform under an existing contract and possibly may have to terminate it. This means that the use of a service or a functionality requires that you provide the specified data. Unless you provide the data, we cannot provide the service to you.

2.4 Who receives my data?
Within AUDI AG, your data is provided to the respective departments that need such data to fulfil our contractual and legal obligations and to protect our legitimate interests.

Third-party service providers engaged by us (so-called “processors”) may also receive data for these purposes.

Your personal data will be disclosed by us to third parties only if this is necessary for the performance of the contract, if we or the third party have a legitimate interest for sharing, or if you have given  consent.

In addition, data may be transferred to third parties (including investigative or security authorities) where required by applicable law or by enforceable regulatory or judicial order.

Due to the size and complexity of data processing by AUDI AG, it is not possible to list each recipient of your personal data individually in this Data Protection Notice, which is why we generally indicate only categories of recipients.

2.4.1 Processors
For the provision of specific services we use following categories of processors, which support us in the performance of our business processes. Specifically, these include companies in the following categories:

  • Tracking service providers
  • Web agencies
  • Hosting providers
  • Audi customer service (Audi Interaction GmbH)
  • Shipping service providers
  • Print service providers
  • Archiving service providers
  • IT Service Providers

2.4.2 Third Parties

  • Log files are shared with investigative authorities on a case-by-case basis.
  • Authorities within the scope of their jurisdiction (e.g., tax authority, police, prosecuting authority, or social security agency)  
  • Courts
  • Other third parties, to the extent that you instruct us to share data or give your consent.

2.5 Are data transmitted to a third country?
A transfer of data to third countries (i.e., countries that are neither members of the European Union nor of the European Economic Area) may occur to the extent necessary to perform services for you, if required by law, or where you have given us your consent. In addition, we may also share your personal information with third-party processors in third countries.

Please note that not all third countries have a data protection level considered as adequate by the European Commission. For data transfers to third countries where there is no adequate level of data protection, before we share data, we will ensure that the recipient either has an adequate level of data protection (e.g., through self-certification by the recipient of the EU-US Privacy Shield or by agreement containing so-called “EU standard contractual clauses” of the European Union with the recipient) or if our users give their explicit consent.

You can obtain from us a copy of the specific applicable or agreed provisions to ensure an adequate level of data protection. To do so, please use the information in the Contact section.

See the section  "User tracking and usage-based online advertising".

2.6 How long will my data be stored?
We store your data as long as necessary for providing our services to you or as long as we have a legitimate interest to do so, in particular to eliminate disruptions.

In addition, we are subject to various retention and documentation obligations pursuant to, inter alia, the German Commercial Code (Handelsgesetzbuch - “HGB”) and the Tax Code (Abgabenordnung - “AO”). The retention and documentation periods specified therein last up to ten years. Finally, the storage period is also governed by statute of limitations periods, which can be up to thirty years, for example, pursuant to sec. 195 et seq. of the German Civil Code (Bürgerliches Gesetzbuch - “BGB”), whereby the general limitations period is three years.

In certain circumstances, your data may also need to be retained for a longer period of time, such as when a legal hold or litigation hold (i.e., a prohibition of data deletion for the duration of the proceedings) is ordered in connection with an administrative or judicial proceeding.

2.7 Do I have a specific right to object?
In connection with user tracking, you may assert your right to object by technical means. See the section “User tracking and usage-based online advertising”.

2.8 What rights do I have?
As the data subject, you are generally entitled to the following data protection rights:

Access: You have the right of access to your personal data stored by AUDI AG, be provided with information about to what extent your personal data will be processed or shared and to receive a copy of your stored personal data.

Rectification: You have the right to obtain from AUDI AG without undue delay the rectification of inaccurate personal data concerning you and the right to have incomplete personal data completed.

Erasure: You have the right to obtain erasure of your personal data stored by AUDI AG without undue delay, when the legal requirements are met.

This is particularly the case if

  • your personal information is no longer needed for the purposes for which it was collected;
  • the legal basis for processing was your consent, and you have withdraw your consent;
  • you have objected to processing your data which was based on the legal basis of legitimate interests due to personal reasons, and we cannot prove that there are overriding legitimate grounds for such processing;  
  • your personal data were processed unlawfully; or
  • your personal data must be erased in order to comply with legal requirements.
If we have transmitted your data to third parties, we will inform them about the erasure to the extent required by law.

Please note that your right to erasure is subject to certain limitations. For example, we may not and/or must not erase data that we are still required to retain due to statutory retention obligations. In addition, your right of erasure does not extend to data that we need in order to establish, exercise or defend against legal claims.
Restriction of Processing: Under certain conditions, you have the right to obtain restriction of processing (i.e., the marking of stored personal data with the aim of limiting its processing in the future).

The requirements are:
  • The accuracy of your personal data is contested by you and AUDI AG must verify the accuracy of the personal data;
  • the processing is unlawful, but you oppose the erasure of the personal data and request the restriction of their use instead;  
  • AUDI AG no longer needs the personal data for the purposes of the processing, but you require the data to establish, exercise or defend your legal claims.  
  • you have objected to processing pending the verification of whether the legitimate grounds of AUDI AG override your legitimate grounds.
Where processing has been restricted, such data will be marked accordingly and, with the exception of storage, will be processed only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest the EU or an EU Member State.
Data Portability: To the extent that we automatically process your personal data that you have provided to us based on your consent or any contract with you (including your employment contract), you have the right to receive such data in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from AUDI AG. You also have the right to have the personal data transmitted directly from AUDI AG to another controller where technically feasible, provided that such transmission does not adversely affect the rights and freedoms of others.

Right to Object: If we process your personal data on grounds of legitimate interests or in the public interest, then you have the right to object to the processing of your personal data on grounds relating to your particular situation. In addition, you have an unrestricted right to object if we process your data for our direct marketing purposes. Please see our separate note in the section "Information about your right to object".
In certain situations, and in the context of a balancing of interests, we will also grant you an additional unrestricted right to object that goes beyond the privacy settings. In this connection, please see the section "Special Information - Service".

Withdrawal of Consent:
If you have given consent to the processing of your personal data, then you can withdraw such consent at any time. Please note that the withdrawal applies prospectively only. Processing that occurred before the withdrawal of consent is unaffected.

Complaint: Furthermore, you have a right to file a complaint with a data protection authority (Datenschutzaufsichtsbehörde), if you believe that the processing of your personal data is unlawful. The right to file a complaint is without prejudice to any other administrative or judicial remedies. The address of the data protection authority responsible for AUDI AG is:

Bayerisches Landesamt für Datenschutzaufsicht
Promenade 18
91522 Ansbach

2.9 Information about Your Right to Object
Right to object for personal reasons

You have the right to object to the processing of your personal data on grounds relating to your particular situation. The prerequisite for this is that the data processing takes place in the public interest or on the basis of a balancing of interests. This applies also to profiling.

Insofar as we base the processing of your personal data on a balancing of interests, we generally assume that we can demonstrate compelling legitimate grounds but will, of course, examine each individual case.

In the event of an objection, we will no longer process your personal data, unless
• we can demonstrate compelling legitimate grounds for the processing of these data that override your interests, rights and freedoms, or  
• your personal data serves the establishment, exercise or defence of legal claims.

Objection to the processing of your data for our direct marketing purposes
To the extent that we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.

If you object to the processing for direct marketing purposes, then we will no longer process your personal data for these purposes.

Exercise of the right to object
The objection may be lodged without any form and should be made to the contact details listed in this Data Protection Notice.


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