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The Audi Annual Report 2017 presents the company’s financial position, business activities and strategic direction. 2017 Annual Report traction Audi e-tron Full speed ahead into the future: The Audi e-tron, our first fully electric SUV, hits the streets in 2018. The car has a range of up to 500 kilometers. T E X T : A U D I A G / / P H O T O S & C O V E R : A yd in B ü yü kt a ş 0 0 2 A change of perspective opens up new ways of thinking. At Audi, we use these to achieve our goals faster and avoid standing still. On the contrary: Challenges stimulate, boldness inspires, complexity motivates. We derive strength from this thirst for action. Strength to create innovations that we put on the streets. Feel the traction! 0 0 3 P H O TO : U li W eb er What keeps you going in turbulent times? Our source of inspiration are delighted customers. We want to surprise them and put a smile on their faces. That is the fundamental compass along which we align our company stra tegy. Our Audi. Vorsprung

The Audi Annual Report 2018 presents the company’s financial position, business activities and strategic direction. A u d i 2 0 1 8 A n n u a l R e p o rt 2014 2012 2016 China 6,843,000 Production of electric vehicles and plug-in hybrids through 2021 (overall market forecast) USA 3,058,000 Germany 2,247,000 Worldwide investments in sustainable assets EUR 25 trillion 2018 e-valuation Annual Report P H O TO S: T o b ia s S ag m ei st er , A U D I A G / / S O U R C E S , C O V E R : s ee p . 1 0 , 2 4 , 4 6 , 6 2 C h a ir m a n o f t h e B o a rd o f M a n a g e m e n t o f A U D I A G B R A M S C H O T Just meeting expectations – that’s not enough for us. We want to set new standards! For this reason, we are completely rethinking Audi. We are convinced of the great potential of both our company and our brand. We have learned from past mistakes: Today Audi stands for a culture of openness and honesty. We place our customers at the center of our actions. We focus on customer-relevant solu