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The Audi Annual Report 2017 presents the company’s financial position, business activities and strategic direction. 2017 Annual Report traction Audi e-tron Full speed ahead into the future: The Audi e-tron, our first fully electric SUV, hits the streets in 2018. The car has a range of up to 500 kilometers. T E X T : A U D I A G / / P H O T O S & C O V E R : A yd in B ü yü kt a ş 0 0 2 A change of perspective opens up new ways of thinking. At Audi, we use these to achieve our goals faster and avoid standing still. On the contrary: Challenges stimulate, boldness inspires, complexity motivates. We derive strength from this thirst for action. Strength to create innovations that we put on the streets. Feel the traction! 0 0 3 P H O TO : U li W eb er What keeps you going in turbulent times? Our source of inspiration are delighted customers. We want to surprise them and put a smile on their faces. That is the fundamental compass along which we align our company stra tegy. Our Audi. Vorsprung

The Audi Annual Report 2016 presents the company’s financial position, business activities and strategic direction. 20162016 Annual ReportAnnual Report turning.momentturning.moment P H O TO S : S jo e rd T e n K a te Fuel consumption and emission figures at the end of the Annual Report0 0 2 The automotive industry is experiencing the biggest transformation in its history. A challenge we are facing full of confidence – while remaining open, agile and positive. From the revolutionary quattro drive to piloted driving: Change is in our DNA. We view it as an opportunity for continuous improvement. And we have now set new goals for ourselves: turning.moment With this mindset, we live the concept of “Vorsprung” for our customers each day. And look forward to the future. 0 0 3 P H O TO : U li W e b e r 0 0 4 “Vorsprung” is our promise. Sustainable, customized premium automobiles, intelligent mobility offerings and services delight our customers worldwide. That is our vision for Audi in 2025. We

source of inspiration, a basis for discussion and guidance – together let’s build a robust and more sustainable supply chain. Together let us act as impact agents and make a real difference. 2 As supply chains are essential for achieving a more sustainable economy, working closely together makes all the difference. This is why we launched Act4Impact. The program unites suppliers to make an economic, ecological and social difference. By collaborating with more than 12,400 direct business partners around the globe, we want to develop solutions for our shared challenges. Our aim is to achieve positive change for a more sustainable future. The Act4Impact Playbook is a key aspect of this. It focuses on the three most important pillars of our sustainability efforts in the supply chain: Environment, People and Innovation. Each of these core topics is dealt with in a separate module, providing you with background knowledge, guidance and examples of what we ourselves are doing to help you to make your

activities and strategic direction. A u d i 2 0 1 8 A n n u a l R e p o rt 2014 2012 2016 China 6,843,000 Production of electric vehicles and plug-in hybrids through 2021 (overall market forecast) USA 3,058,000 Germany 2,247,000 Worldwide investments in sustainable assets EUR 25 trillion 2018 e-valuation Annual Report P H O TO S: T o b ia s S ag m ei st er , A U D I A G / / S O U R C E S , C O V E R : s ee p . 1 0 , 2 4 , 4 6 , 6 2 C h a ir m a n o f t h e B o a rd o f M a n a g e m e n t o f A U D I A G B R A M S C H O T Just meeting expectations – that’s not enough for us. We want to set new standards! For this reason, we are completely rethinking Audi. We are convinced of the great potential of both our company and our brand. We have learned from past mistakes: Today Audi stands for a culture of openness and honesty. We place our customers at the center of our actions. We focus on customer-relevant solutions and implement them resolutely. By doing so, we are, for example, creating a new ecosystem