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It is a win-win situation: maximum convenience for customers and attractive business potential for Audi and the sales network. Audi on demand C A M E R O N W A D E F R A N C H I S E D I R E C T O R / / / L O O K E R S A U D I , G L A S G O W , G B R » Our business model has progressed from that of a traditional Audi dealer to that of a wider provider of compre hensive mobility services. That’s due to Audi on demand. Customers can choose from a range of high-profile models allowing a short-term experience of the Audi brand. This flexible mobility solution can be booked online or via smartphone, allowing the user to experience a digital allinclusive offer. The booking period is between one hour and 28 days, giving choice and flexibility. What brings me to offer Audi on demand? It allows me to better utilize my own fleet and to leverage customer bookings efficiently and profitably through this flexible mobility alternative.

at www.audi.com, www.audi-mediacenter.com and www.audi.com/en/innovation.html.

Audi has the different needs of customers firmly in its sights and is currently focusing on developing new mobility concepts in two areas: vehicle on demand (VOD) and mobility on demand (MOD). MOD focuses on getting the commuter where they want to go without driving there themselves, for example, in a taxi. In the long term, fully automated driving is to enable this new mobility concept. In contrast, VOD involves actually driving the vehicle. In this scenario, customers are given access to a vehicle for a limited period of time. Audi is already offering such services in certain regions with its “Audi on demand rent” and “Audi on demand subscribe” solutions and showing how Mobility as a Service works in practice. The special thing about this is that “Audi on demand rent” allows customers to find the perfect Audi for every occasion. They can choose the vehicle model, the interior equipment and the color to suit their needs.

Audi is already offering such services in certain regions with its Audi on demand rent and Audi on demand subscribe solutions and showing how Mobility as a Service (MaaS) works in practice. The special thing about this is that Audi on demand rent allows customers to find the perfect Audi for every occasion. They can choose the vehicle model, the interior equipment and the color to suit their needs. Audi on demand rent and Audi on demand subscribe complement the classic leasing of vehicles by offering more flexible alternatives. With Audi on demand rent (available in Germany, rollout planned in other markets) customers can find the right Audi for a short-term rental of between one and 28 days.