experience Digitizing light technology opens up new possibilities and individualization
Audi TechFocus Newsletter #03
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and
Bentley, and Lamborghini brands. Ducati also delivered 41,973 (-4.1 percent) motorcycles. Intense competition and challenging conditions had a negative impact on the deliveries. In total, the Audi brand delivered 1,175,765 vehicles from January to September 2025, a moderate decline of 4.8 percent. The Audi brand’s battery-electric vehicles (BEVs) were particularly in demand, with more than 163,000 units sold in the first three quarters of 2025. That represents a significant increase of 41 percent, marking the highest growth in the premium electric vehicle segment. The Audi Q6 e-tron was especially popular, with nearly 64,000 units delivered. Incoming orders for electric vehicles also show a positive trend in the key western European market. A 67 percent increase suggests that these deliveries will continue to rise in the coming months. Incoming orders across all drive variants in western Europe were up 13 percent in the first nine months. The year 2026 will see Audi continue the largest product
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Headlights and taillights as defining elements of the exterior design Matrix LED headlights illuminate the road without glare Increased safety with night vision assistant
The lights on an Audi have long provided more than just safety. They represent the interface between design and technology and they have an authoritative impact on every Audi model’s visual appearance. That is particularly distinct in the exterior design of the e-tron GTquattro and RS e-tron GT(((Audi RS e-tron GT: Combined electric power consumption in kWh/100 km: 22.1–19.8; combined CO2 emissions in g/km: 0 Information on fuel/power consumption and CO2 emissions in
digital light signature sets headlights and rear lights in motion in an unprecedented way For the first time, customers can select digital light signatures for the headlights and rear lights via the MMI and the myAudi app Package with digital light signatures available on demand
This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures
The world premiere of the Audi Q6 e-tron in spring gave the green light for Audi’s model initiative: In 2024 and 2025 alone, Audi will launch more than 20 new models – over ten of them are all-electric. CEO Gernot Döllner talks about the model launches in the coming weeks and shares a first look at the new Audi A5.
A future-proof portfolio “Over the coming years, we will expand our range of electric models step by step. At the same time, we will rejuvenate our portfolio of models with combustion engines. This will give us a robust and flexible position as we transition to an all-electric portfolio.” Upcoming model launches “In just a few days, we will introduce the next model family: the Audi A5. The Audi A6 e-tron will follow in late July, and the new Audi Q5 in fall.” Audi A5 – Modern sportiness meets premium proportions “The new Audi A5 family will celebrate its world premiere on July 16 and represents the beginning of the next generation of combustion engines, which will be more efficient
Last year, almost 200 lighting solutions benefited more than 600 residents of riverside communities in the Amazon
Audi do Brasil, Litro de Luz and the Audi Environmental Foundation have joined forces for a social project that will have a marked impact on the lives of residents of indigenous and local communities on the south coast of São Paulo. Between September 7 and 10, 180 pieces of lighting equipment will be donated, including solar energy lamps and solar posts, to communities without access to permanent electricity in the cities of Mongaguá, Peruíbe, Itanhaém, Cananeia and Ilha do Cardoso (São Paulo). In total, 147 families from 12 different communities are expected to benefit. The equipment will be fully installed and delivered by the end of this year.
"For those who enjoy plenty of electricity, imagining a reality without this basic resource is a daily exercise in empathy. We had a revealing experience when we witnessed in practice the routine without light of the riverside communities
assistance, Audi’s largest panoramic sunroof, and curved digital OLED rear lights – a world first
With its largest SUV to date, Audi is assigning the number 9 for the first time and strategically expanding the top end of its model portfolio. The new Audi Q9 combines spaciousness, precise dynamics, and technological innovations in a single vehicle. Highlights include third-generation curved digital OLED rear lights, individual electric seats in the second row, automatic doors, adaptive driving assistant plus with hands-free driving, and the largest panoramic sunroof(((The illuminated panoramic sunroof with switchable transparency is not yet available for the
permanent quattro all-wheel drive as standard
With the new Q7, Audi is building on an extremely successful legacy in the SUV segment. The third generation of this successful model proves a versatile companion – equally at home in a packed business schedule, on relaxed weekend getaways, or on long road trips. The Q7 sets the benchmark in spaciousness, driving dynamics, comfort, and technology. The same applies to the unmistakable exterior design with its powerful silhouette and expressive digital lighting technology. Available with five, six, or seven seats, the Q7 delivers maximum versatility and everyday usability. Passengers will delight in its spacious interior, including an illuminated panoramic sunroof* with switchable transparency. Power comes from a 3.0-liter V6 diesel engine producing either 220 kW (299 PS) or