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Audi is continuing its collaboration with the International Ski and Snowboard Federation (FIS) as the exclusive automotive partner through the end of the 2029/2030 season. At the same time, the company is expanding its commitment to the German Ski Association (DSV) and, starting with the 2026/27 season, is also supporting biathlon for the first time. The key facts: Audi in international winter sports Audi has been involved in the FIS Ski World Cup since 2002 and remains title sponsor through 2030. The agreement includes the FIS Alpine Ski World Championships in 2027 and 2029. The DSV partnership will be expanded to four additional winter sports disciplines starting in the 2026/27 season. Audi FIS Ski World Cup Audi will remain the title sponsor of the Audi FIS Ski World Cup through 2030. As the exclusive automotive partner, the company is also present at the international competition venues as well as in TV and social media coverage. The agreement covers the women’s and men’s alpine

apply its principles across the entire organization. We call it “The Radical Next.” So design is no longer just a creator of form but also a driving force? Massimo Frascella: Exactly! We understand design in its broadest sense: embracing every aspect of the Audi experience. We want to shape a brand capable of inspiring desire and creating cultural impact. Will Vorsprung durch Technik remain a central brand promise? Massimo Frascella: Of course! In the 1980s, when the Audi 100 quattro drove up a ski jump, it was a symbol of technical advancement and the will to make the impossible possible. For us, technology is a means to progress, not an end in itself. We neither want to hide it nor show it off – it should inspire without being dominant. For Audi, technology is a given, unobtrusive and yet functional and present when the customer wants it. It is a seamless part of the experience. The Audi TT has fans all over the world. You also seem to have a very special relationship with this car. Massimo

Privacy Mode, the display cannot be seen from the driver’s seat while the car is in motion. Relaxed road trip with the Audi A6 Sportback e-tron performance{ft_a6-sb-e-tron-performance-sd}: destination Oslo It takes us around seven hours to cover the more than 600 kilometers from Copenhagen to Oslo – and we’ve arrived. Our night’s accommodation in the Norwegian capital is a hotel on its most famous mountain, the Holmenkollen. Right nearby we find the oldest ski jumping facility in the world. Athletes have been soaring into the skies here since 1892. Our interest is piqued – we want to know more about the history of this time-honored facility and about Oslo, so we ask ChatGPT, which is integrated into the self-learning voice assistant called Audi assistant((( Further information about infotainment and the Audi assistant can be found here: https://www.audi-mediacenter.com/en/the-new-audi-a6-avant-business-class-meets-sports-elite-16