Search

experience Digitizing light technology opens up new possibilities and individualization Audi TechFocus Newsletter #03 Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and

Head of Front Lighting Development, has been responsible for various areas of development at Audi for more than ten years. Together with his development team, he plays a key role in ensuring that an Audi provides the best possible road safety even in poor visibility and darkness. In this interview, he explains what makes good headlights – and what sets the new Audi Q3 apart from the competition when it comes to lighting. Mr. Kruppa, why are good headlights so important? Michael Kruppa: The rapid onset of darkness and poorer weather conditions, especially now in the fall and winter, pose a greater risk in traffic. On the one hand, as a driver, I want to illuminate the area I’m driving into as well as possible so that I feel safe. On the other hand, it is very important that other road users see me in time. Often, just a few seconds make a crucial difference in avoiding a dangerous situation. Seeing and being seen is the be-all and end-all in road traffic. Good lighting is not just about

Expressive appearance guarantees high recognition value for the flagship in Audi’s SUV range Individualization of headlights and rear lights through digitalization Equipment range with new exterior colors, wheels, and decorative inlays underscores dynamically elegant look Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models

digital light signature sets headlights and rear lights in motion in an unprecedented way For the first time, customers can select digital light signatures for the headlights and rear lights via the MMI and the myAudi app Package with digital light signatures available on demand This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures

permanent quattro all-wheel drive as standard With the new Q7, Audi is building on an extremely successful legacy in the SUV segment. The third generation of this successful model proves a versatile companion – equally at home in a packed business schedule, on relaxed weekend getaways, or on long road trips. The Q7 sets the benchmark in spaciousness, driving dynamics, comfort, and technology. The same applies to the unmistakable exterior design with its powerful silhouette and expressive digital lighting technology. Available with five, six, or seven seats, the Q7 delivers maximum versatility and everyday usability. Passengers will delight in its spacious interior, including an illuminated panoramic sunroof* with switchable transparency. Power comes from a 3.0-liter V6 diesel engine producing either 220 kW (299 PS) or

assistance, Audi’s largest panoramic sunroof, and curved digital OLED rear lights – a world first With its largest SUV to date, Audi is assigning the number 9 for the first time and strategically expanding the top end of its model portfolio. The new Audi Q9 combines spaciousness, precise dynamics, and technological innovations in a single vehicle. Highlights include third-generation curved digital OLED rear lights, individual electric seats in the second row, automatic doors, adaptive driving assistant plus with hands-free driving, and the largest panoramic sunroof(((The illuminated panoramic sunroof with switchable transparency is not yet available for the

vehicle itself. Control units often contain data memory (sometimes also including the vehicle keys). These are used to temporarily or permanently document information about vehicle status, component stress, maintenance requirements and technical events and errors. Depending on technical equipment, the following information is stored: Operating conditions of system components (e.g., fill levels, tyre pressure, battery status) Deviations from system states in important system components (e.g., lights, brakes) that are documented in the internal vehicle systems event memory, System responses in specific driving situations (e.g., deployment of airbags, use of stability control systems) Information about vehicle-damaging events, For electric vehicles, the charge level of the high-voltage battery, estimated range. In special cases (e.g., when the vehicle has detected a malfunction), it may be necessary to store data that would otherwise be volatile. If you use services (e.g., repair services

charging capacity make the electric SUV even more powerful The Q4 e-tron impresses with optimized real-world practicality: enhanced driver assist systems, upgraded quality, and bidirectional charging Audi is making its electric bestseller, the Q4 e-tron, more versatile than ever with a range of new features. Inside, the refreshed model impresses with a reimagined digital stage, intuitive controls, and an abundance of space. Outside, the electric crossover now boasts a sharper design and new lighting features. Increased range, greater charging capacity, and more intuitive operation make the car more convenient for everyday use. Moreover, the Q4 e-tron can power electrical devices or serve as an energy storage solution for the home – an Audi first. “With this product upgrade, the Audi Q4 e-tron is not only more modern and striking in appearance but also impresses with an improved interior,” says Marco Schubert, Member of the Board of Management for Sales and Marketing. “New features and