Starting in 2026, Audi competes in the FIA Formula 1 World Championship with its own factory team and a drivetrain (“Power Unit”) developed in Germany. The long-term commitment to the pinnacle of motorsport is part of a comprehensive strategic renewal of the company, which aims to become faster, leaner, and more efficient overall. The Formula 1 project is a strategic flagship project that showcases the technological, cultural, and entrepreneurial renewal of the brand as well as its new design philosophy.
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