Everyone pitches in: voluntary work at Audi

Aerial view of a large group of Audi employees wearing red shirts. They are standing in front of the company headquarters and waving at the camera.

Engagement has many faces at Audi: Throughout the year, employees support social institutions, donate time, read aloud or renovate. A digital volunteering platform facilitates access to volunteering, while fundraising campaigns strengthen the voluntary commitment of dedicated employees. In addition, every two years, employees take part in the Audi Social Day at production sites around the world.

Reading Foundation
Reading Foundation

Volunteering makes an impact beyond individual action days

In 2023, Audi launched reading aloud campaigns, inspired by the reading aloud day organized by the “Reading Foundation.” Promoting language and education, creating a sense of community and strengthening volunteering – those were and are the goals of this campaign.

Every year, many Audi employees volunteer their time as reading mentors. “Making children happy and looking into their shining eyes is simply an indescribable feeling,” says Luis Braun, an employee in the Finance division at AUDI AG. “Reading aloud is a very simple way of achieving exactly that. That’s why I’m happy to get involved in this campaign!”

Social projects for volunteering: the Audi volunteering platform

Registration for these and all other employee volunteering campaigns has been taking place at Audi since 2021 via a digital volunteering platform. This makes it easier for employees to get involved, enables continuous access for participating social institutions and creates transparency about existing projects. Employees can view available projects, sign up for activities and access information about participating social organizations. These include, for example, renovation campaigns at daycare centers, excursions with senior citizens or support for people with disabilities. In addition to various volunteering opportunities for individual employees, there are also team campaigns in which entire departments or teams can get involved.

An Audi employee reads to senior citizens.
An Audi employee taking part in a volunteer reading session at a retirement home in Ingolstadt.

International Audi Social Days

Every two years, Audi organizes a cross-site “Audi Social Day” on which employees at all international production sites volunteer together for one day. In 2025, around 1,100 employees came together in more than 100 projects.

“Volunteering is an essential part of our corporate citizenship activities, with which the company assumes social responsibility as a good neighbor at its production sites worldwide,” says Ute Röding, Head of Corporate Citizenship. But the volunteers themselves also benefit: “Those who get involved think outside the box, get to know new people, acquire new skills and grow personally.”

Fundraising campaigns strengthen volunteering

For this reason, Audi not only promotes voluntary work with its own projects, but also supports employees who are privately involved in organizations or social institutions: During the annual “Team Spirit” fundraising campaign, employees involved in volunteer work can champion a donation to an association or organization of their choice. There is a different theme for each “Team Spirit” campaign. This way, the fundraising campaign covers a large number of societal topics, from sports and culture to education. Donations are selected on the basis of the Support Guidelines for Corporate Citizenship at Audi.

A group of people in red T-shirts hold their hands together in the centre

Corporate Citizenship

Social engagement is part of Audi’s activities in the field of corporate citizenship. These include volunteer projects, fundraising campaigns and initiatives for social institutions.

Volunteering has tradition and a future

There is a long tradition of voluntary work at Audi. in 2012, the company organized the first Volunteer Day under the motto "Audi Volunteers,” on which employees volunteered for social projects in the regions where the sites are located. Since then, what started out as a one-off event has developed into a large, continuous portfolio of diverse offerings.