Responsibility for the future

Icy landscape with rugged glacier, frozen sea and mountains in the background under a cloudy sky.
The ice landscape of Northern Greenland, located just a few hundred kilometers away from the North Pole, during an expedition led by Sebastian Copeland in the summer of 2023.

In the series "The Bigger Picture: Sustainability @ AUDI AG", polar explorer and climate analyst Sebastian Copeland illustrates how the criteria for ecological and social sustainability determine Audi's conduct.

Sebastian Copeland is convinced that the two key drivers for our future are science and technology, which provide solutions. For over 25 years, the Englishman has been committed to climate protection. He is a polar explorer and climate analyst, having studied geology and glaciology, among other fields. However, Copeland is also an award-winning photographer and author. The Englishman crossed Greenland and Antarctica and reached the geographic North Pole – on foot. "And every time I return to these places, to the Arctic or Antarctic, I see the accompanying effects and impacts of human actions," he explains.

ESG graphic with three circles: Environment, Social and Governance, on a black background with icons and text.
Climate protection, responsible use of resources, social progress, and social justice are among the major challenges of our time. Audi assumes economic, ecological, and social responsibility and makes sustainable business an integral part of all decisions and products.
Portrait of Sebastian Copeland
Sebastian Copeland is an environmentalist, author, polar explorer, and photographer. "I love taking pictures of icebergs because they are constantly changing. They are born, they travel, they interact - and then they merge with the sea, giving life to the next cycle of icebergs. It's beautiful,“ he says.

Sebastian Copeland has had a long-standing collaboration with Audi, which now continues in a nine-part series. In "The Bigger Picture: Sustainability @ AUDI AG", the researcher invites viewers to take a deep look into the inner workings of an automotive company like Audi. This special expedition takes him to various important Audi locations and allows him to meet with interdisciplinary Audi experts, with whom he discusses the crucial topics for ecological and social sustainability. "In this series on environment, social issues, and responsible corporate governance, or ESG, we will delve deeply into what could make a difference," summarizes Sebastian Copeland.

“In this series we will delve deeply into what could make a difference. ”

Sebastian Copeland
The Bigger Picture: Sustainability @ AUDI AG
The Bigger Picture: Sustainability @ AUDI AG

Sebastian Copeland travels to various corporate locations of Audi and speaks with employees about electrification, circular economy, data protection, as well as human rights and social engagement - ESG criteria that shape Audi's actions.

Join Sebastian Copeland in "The Bigger Picture: Sustainability @ AUDI AG" in the coming days and weeks on a special expedition and discover how Audi lives up to the criteria for ecological and social sustainability as one of the central guiding principles of its corporate governance.

The Bigger Picture: Audi Q6 e-tron Prototype
The Bigger Picture: Audi Q6 e-tron Prototype
The Bigger Picture: Mission:Zero
The Bigger Picture: Mission:Zero
The Bigger Picture: Audi Site Győr
The Bigger Picture: Audi Site Győr
The Bigger Picture: Production Water Cycle
The Bigger Picture: Production Water Cycle
The Bigger Picture: Audi charging hub
The Bigger Picture: Audi charging hub
The Bigger Picture: Reduce, Reuse, Recycle
The Bigger Picture: Reduce, Reuse, Recycle
The Bigger Picture: Diversity & Inclusion
The Bigger Picture: Diversity & Inclusion
The Bigger Picture: Data Security & Data Protection
The Bigger Picture: Data Security & Data Protection
The Bigger Picture: Human Rights
The Bigger Picture: Human Rights
Hand in front of a bright sky, sunlight shining through between the fingers.

Corporate culture at Audi

Audi is undergoing the most significant transformation in its history. The company is tackling this challenge together with the people who set the brand apart. A corporate culture that is shared by all is an important prerequisite for future success; it defines Audi both internally and externally.