Front view of the new Audi Concept C.

Audi Startup Connect

Through venture clienting, we help initiate and strengthen collaboration between Audi and startups to meet the challenges of the future with innovation. As an intermediary, we support startups in establishing themselves as partners for Audi.

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Ready to scale with us?

We are seeking reliable partners to help us enhance the innovation of our vehicles, improve production efficiency, and strengthen our IT infrastructure. You would be an ideal partner if you:

  • have a market-ready product
  • are financially sound
  • and have a dedicated and forward-looking team 

Further information on Audi Startup Connect

1920x1080_Logo-Audi-Startup-Connect-Ringe-oben.jpg - Find current news on Audi Startup Connect on LinkedIn
Find current news on Audi Startup Connect on LinkedIn
1920x1080_HTGF-GD-Awards2024-4.jpg - Audi Startup Connect wins Venture Clienting Award
Audi Startup Connect wins Venture Clienting Award

Venture clienting involves companies like Audi adopting innovative solutions from startups early on as customers, without providing investment to the startup. The goal is to rapidly test and apply new technologies in a practical setting.

This differs from venture capital, where a company invests money in a startup and acquires an equity stake, seeking long-term financial returns.

Audi Startup Connect does not invest in startups. Our focus is on partnership-based collaboration – we act as an early customer, not as an investor.

We welcome any solutions that can enhance our products, including vehicles, services, or internal operations. Whether your ideas can boost quality, introduce innovation to our vehicles, or streamline our financial processes, we are eager to hear from you and explore your suggestions.

We welcome new partners from all over the world and look forward to an inspiring discussion with you.

Shape Vorsprung with us

Are you part of an ambitious startup and want to change the future of the automotive industry with us? Then take the first step today and get in touch.

Get in touch