Iconic models in the history of Audi

“Vorsprung durch Technik” is the motto that permeates the history of what is known today as AUDI AG. Many models produced by Audi over the years have shaped the history of the motorcar with their design language and technical innovations. Here we present a selection of these models – and demonstrate how many different facets “Vorsprung” can have.
The beginnings

The beginnings

Audi Tradition

The beginnings

Audi and its predecessor brands were among the pioneers of automotive engineering at the beginning of the 20th century. The brands covered all vehicle segments, producing everything from entry-level to luxury models.

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United to form Auto Union AG

United to form Auto Union AG

Audi Tradition

United to form Auto Union AG

With the merger of Audi, DKW, Horch and Wanderer to form Auto Union AG in 1932, the manufacturers ensure their survival in the crisis thanks to synergies and segmentation.

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The era of the economic miracle

The era of the economic miracle

Audi Tradition

The era of the economic miracle

After the currency reform in 1948, the need for mobility grows in Germany. Auto Union GmbH and NSU Werke AG focus on two-wheelers and automobiles.

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The Four Rings with a new profile

The Four Rings with a new profile

Audi Tradition

The Four Rings with a new profile

Increasing demands on cars require a reorientation, that is mastered by relaunching the traditional Audi brand.

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Ascent to the premium segment

Ascent to the premium segment

Audi Tradition

Ascent to the premium segment

In the 1980s and 1990s, Audi repositioned itself in the luxury class with innovative technology such as quattro all-wheel drive, lightweight aluminium construction and powerful, highly efficient engines.

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A group of people standing around Audi traditions models

Audi Tradition

Events

Discover the history of Audi with all your senses at one of the many events that Audi Tradition organises. We look forward to meeting you!

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