As part of its “Aktion Teamgeist” initiative, Audi is donating more than €70,000 to around 50 local sports clubs in the region. This year, the initiative, which was launched in 2018, is supporting projects that teach children and young people social skills.
Trust, responsibility, courage, and enthusiasm: Audi’s corporate values are at the heart of this year’s Team Spirit campaign. In this initiative, Audi employees campaign for donations for projects that teach children and young people important values for their future beyond sports. Audi continues to support regional initiatives even in challenging times and sponsors around 50 projects in the Ingolstadt and Neckarsulm regions with more than 70,000 euros.
“The Team Spirit campaign shows what our Audi culture is all about – people who embody trust, and inspire others with courage. The volunteer commitment of our employees is the driving force behind this initiative,” says Xavier Ros, Member of the Board of Management for Human Resources and Labor Relations Director at Audi. “With these donations, we are bolstering clubs that teach children and young people important values beyond the world of sports. And by doing so, we are investing in community life in our home regions.”
To hand over the donations in Ingolstadt, Audi invited the clubs that had applied for them – along with the employees involved – to the FC Ingolstadt 04 soccer match against Rot-Weiss Essen at the Audi Sportpark on November 8. In Neckarsulm, the donations will be presented at Sport-Union Neckarsulm’s home game against Borussia Dortmund in the Women’s Handball Bundesliga on November 12 at the Neckarsulmer Ballei venue.
The Team Spirit campaign has been an important part of Audi’s social commitment at the Ingolstadt and Neckarsulm sites since 2018.


