This section contains all press folders on current topics and news items concerning AUDI AG – from the latest models to major shows, and from motorsport activities to cultural events.
The Nuvolari is Audi's first supercar with a high-performance hybrid powertrain – accelerating the brand's technological progress. Limited to 499 units, offering 1,001 PS and a top speed of over 350 km/h, the Formula 1-inspired Nuvolari is the most powerful and fastest production vehicle in Audi's history. At the same time, the supercar represents the first production model of the four rings' new design philosophy.
At the Auto China motor show in Beijing, Audi is presenting a broad model portfolio consistently aligned with the needs of the Chinese market. Center stage is the premiere of the fully electric AUDI E7X, the second production model developed specifically for China by the AUDI brand. In addition, the four rings are strengthening their local presence with the locally produced Audi A6L and Audi A6L e-tron, both equipped with an extensive range of market-specific technologies.
In addition to fully electric vehicles, Audi is also focusing on plug-in hybrids. The new e-hybrid models combine electric efficiency with traditional combustion-engine technology. This makes them especially versatile and well-suited for everyday use. Short distances can be covered locally with zero emissions and near-silent electric driving, while the combustion engine ensures range and convenience on longer trips. The intelligent and efficient mix of drive types enables a sporty yet comfortable driving experience.
Young talents, a crossover production and classical music in the open air: From 26 June to 26 July, the Audi Summer Concerts 2026 invite audiences to a festival of musical encounters. A highlight is the unique staging of the opera "Dido and Aeneas", which combines Baroque music, beatboxing and urban dance. The programme also includes a wide range of events for the whole family.
The Audi Application Store brings popular third-party apps directly into the vehicle – from DAZN, Disney+ and Spotify to YouTube. The app portfolio, which varies by market, offers a wide range of entertainment options and is continuously being expanded. The infotainment system seamlessly integrates the digital ecosystem of Audi customers into the vehicle. The Audi Application Store is embedded directly into the MMI and can be used without a connected smartphone.
Audi is driving the transition to fully connected, highly efficient and sustainable production through digital innovation. New technologies such as virtual planning and the Edge Cloud 4 Production are enabling a paradigm shift in factory automation. Audi approaches production holistically – from employees to automated cycles – and laying the foundation for future-proof, flexible, and resilient value creation.
With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.
For more than four decades, the term quattro has stood for trailblazing technology, unmatched driving dynamics, and maximum safety. As a pioneer of permanent all-wheel drive, Audi set standards with the quattro system that continue to be recognized around the world today. Whether on slick winter roads, winding mountain passes, or challenging off-road terrain, quattro all-wheel drive delivers superior traction, optimal power distribution, and a unique driving experience. With innovative technology and continuous refinement, quattro embodies “Vorsprung durch Technik” – on every surface and at every speed.
The Audi A5, A6, Q5, A6 e-tron, and Q6 e-tron model series are receiving comprehensive hardware and software updates for the new model year. Audi is also expanding the engine range for the Audi Q5 and Audi A6 with a three-liter V6 diesel engine. This media set bundles key information.
Audi will enter Formula 1 in 2026 with its own factory team and a drivetrain developed in Germany. The long-term commitment to the pinnacle of motorsport is a strategic flagship project that showcases the brand’s technological, cultural, and entrepreneurial renewal, along with its new visual identity.
