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value for the flagship in Audi’s SUV range Individualization of headlights and rear lights through digitalization Equipment range with new exterior colors, wheels, and decorative inlays underscores dynamically elegant look Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at 86,700 euros

Headlights and taillights as defining elements of the exterior design Matrix LED headlights illuminate the road without glare Increased safety with night vision assistant The lights on an Audi have long provided more than just safety. They represent the interface between design and technology and they have an authoritative impact on every Audi model’s visual appearance. That is particularly distinct in the exterior design of the e-tron GT quattro and RS e-tron GT(((Audi RS e-tron GT: Combined electric power consumption in kWh/100 km: 22.1–19.8; combined CO₂ emissions in g/km: 0 Information on fuel/power consumption and CO₂ emissions in

With 471 kW (640 PS) and 850 Nm of torque, the new RS Q8 performance takes the top position among models from Audi Sport GmbH An expressive exterior and new, lighter* wheels significantly sharpen the appearance of Audi’s most powerful SUV yet again With a time of 7:36.698 minutes, the RS Q8 performance sets a new best time for production SUVs on the legendary Nürburgring Nordschleife circuit Audi Sport boss Rolf Michl: "The RS Q8 performance owes its lap record to the interplay of the V8 engine and chassis components as well as the passion of the Audi Sport GmbH team for absolute

Headlights and rear lights customizable for the first time thanks to digital lighting technology The variable interior concept offers the ideal basis for family, business, and free time Audi has once again upgraded its flagship family SUV with a clear design and even better technology. The fresh exterior design with new front and rear sections underscores the powerful character of the SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in a Q7, the HD Matrix LED headlights with laser as an additional high beam feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the light offering. New wheels, colors, decorative inlays, and seats with contrasting stitching lend the Q family’s most versatile SUV an even higher level of customizability. The new Audi Q7 starts at 79,300 euros. From a study to a successful production model The Audi Q7’s journey

The success story of AUDI AG in motorsport Victories and titles since the beginning of the last century Audi is positioning itself as the sportiest manufacturer in the premium segment and has a perfect basis for this: motorsport. Sportiness, advanced technology and emotional design are the foundations for the success of the Audi brand. Valuable genes for this come from motor racing. Entering the premier class of motorsport Audi is facing what is arguably its biggest challenge in motorsport. From the 2026 season, the brand will be competing in the FIA Formula 1 World Championship with its own works team. Development of the drive unit (“Power Unit”) is in full swing at the Neuburg an der Donau site. Thanks to open competition, Formula 1 serves as a technology driver for both electromobility and sustainable e-fuels. Success with electric drive concepts Sustainability does not only play an important role in the premier class of motorsport. The company began electrifying its motorsport program

circuit racing. Audi took on this daunting task with a special concept. The engineering team used the drivetrain technologies from Formula E and DTM to establish the RS Q e-tron as a competitive and innovative rally car. In 2024, the brand achieved the first victory for an alternative drivetrain at the Dakar Rally. Unforgiving environment With a total distance of 7,900 kilometers, towering dunes, rough rally terrain and relentless impacts from extreme bumps on the chassis and drivetrain², the Dakar Rally places the highest demands on man and machine. The dust and often high outside temperatures not only put a strain on the participants, but also on the technology. Audi used the MGU from Formula E to place one motor-generator unit on each axle, front and rear, of the Audi RS Q e-tron, as well as one as a generator that was part of the energy converter. A high-voltage battery system with a capacity of 52 kWh supplied this drivetrain system. To charge the battery, Audi used an energy converter

Audi’s entry into the world of sports prototypes in 1999 marked a heyday for the company’s motorsport programme. The Le Mans 24 Hours not only generated worldwide interest. With endurance, high-tech technology and increasingly production-relevant efficiency developments, it also characterised the sport. The R8, R10 TDI, R15 TDI models and the versions of the Audi R18 helped the brand to a victory rate of 72 per cent at Le Mans. A new distance record at the 24-hour race, historic milestones such as the first victories for a diesel-powered car and a hybrid car, as well as championship victories in the American Le Mans Series, the Le Mans Series in Europe and the FIA World Endurance Championship (WEC), complete the four rings’ successful sports car record. Audi R8 Strong right from the start Audi’s history at Le Mans began with two models: The Audi R8R roadster and the R8C coupé represented the brand at its debut in 1999. The roadster immediately achieved a podium result with third place

A powerful 3.0 V6 Otto engine, an effective electric motor, and a new battery for high efficiency and lots of driving fun Increased battery capacity for an all-electric range of up to 90 kilometers (in urban areas under the WLTP EAER City standard) New options: all-wheel steering and electromechanical active roll stabilization (eAWS) make for a dynamic driving experience Audi gives the electrified Q7 and Q8 a facelift with updated battery technology and more efficient driving modes. The exterior design was also reworked as part of the model upgrade and features new front and rear aprons to highlight the strong character of the two models. For the first time, both plug-in hybrids are available with all-wheel steering for an increased degree of safety and comfort. Electromechanical active roll stabilization (eAWS) guarantees even more dynamic handling. Prices start at 85,500 euros (Q7 55 TFSI e(((Audi Q7 SUV 55 TFSI e quattro: Fuel consumption (weighted, combined): 1.4–1.2 l/100 km (168-196