Audi strengthens leadership in China and appoints interim Managing Director of Audi Sport
to the management of Audi Sport GmbH. Effective November 1, 2026, Jeff Zhang will become President of Audi China. Rolf Michl, currently Managing Director of Audi Sport GmbH, will move to China as Chief Operating Officer (COO). As part of the leadership realignment, the structure of the Audi China Board of Management will also be streamlined, with Jeff Zhang and Rolf Michl jointly leading the organization. Rouven Mohr, Member of the Board of Management of AUDI AG responsible for Technical Development, will assume interim leadership of Audi Sport. Johannes Roscheck, the current President of Audi China, will return to Ingolstadt. He has played a key role in shaping Audi’s strategic development in China during a period of profound change.
Key facts
Jeff Zhang will take over as President of Audi China on November 1, 2026, succeeding Johannes Roscheck. Rolf Michl will move to China as Chief Operating Officer (COO). Jeff Zhang and Rolf Michl will jointly form the Board of Management of Audi China