Audi RS e-tron GT performance - Active suspension of the Audi RS e-tron GT performance

Technology

Vorsprung durch Technik is not just a slogan, it is the core of the Audi brand. For decades, technical perfection has been the goal of vehicle development – which is a dynamic process. At present, technical fields of action are being re-evaluated and redefined. Audi CEO Gernot Döllner: “We are focusing on four core areas that we are working on intensively and that will define ‘Vorsprung durch Technik’ in the future. These are design, the fields of user interface and user experience, the topic of 'quattro', i.e. traction and driving experience, and finally efficiency. With our latest generation of electric models, we are already clearly showing the way forward in efficiency.” In development, ‘software first’ applies. In the future, Audi will offer vehicles that have been developed around the software – also called software-defined vehicles (SDV).

Vorsprung for the planet

We aim to be consistently sustainable. That’s why we don’t just develop sustainable, electrified vehicles, but also consider the entire value chain. We make sustainability a paramount for everything we do to create long-lasting values – right down to the interaction with all the members of the Audi family. Sustainability is the key that unlocks the potential to enrich lives, not just of our customers, with our products and services.

Design can make an impression – and set new standards

Design makes a statement – and sets new standards

The moment you see an Audi, sit in it or hit the throttle, you know: this is an Audi. Every Audi is built to inspire. Innovative vehicles, made from technology and expertise. Cars with personality, designed to exceed expectations. Ambition, sustainability and diversity, moulded into innovative features. From the lighting design to the user interface, the interior to the exterior - every element and every function carries the unmistakable Audi DNA.

We go beyond mobility

Digitisation enables us to create tailored, more intense, and more entertaining experiences. Our products can be customised to suit your individual needs and wants. Driving an Audi is comfortable. The vehicle thinks and looks ahead, assists you, and takes you to your destination more easily - even if it’s not located on a map, but behind an interface. And those who want to enjoy more than just the journey will find an immersive entertainment programme on board. Connected mobility unlocks impressive new possibilities.