Technology
“Vorsprung durch Technik” is at the core of the Audi brand. For decades, Audi has developed vehicles with the goal of continuously advancing technological solutions. Today, the company focuses on four key areas: design, user interface and user experience, quattro with its focus on traction and driving experience, and efficiency.
In vehicle development, Audi follows a software-first approach. This includes Software Defined Vehicles (SDVs), in which software plays a central role throughout the development process.
Vorsprung for the planet
The development of electrified vehicles is one aspect of our activities. In doing so, we also take elements of the value chain into consideration. Environmental, social and economic aspects are incorporated into long-term business decisions. They are an important part of our corporate strategy. Through our products and services, we create offerings that address different customer needs and user experiences.
Design makes a statement – and sets new standards
Experiencing an Audi means recognizing the brand's distinctive characteristics in its design, user interaction and driving dynamics. Audi develops its vehicles with the goal of combining technology, expertise and design. The vehicle design shapes its appearance and contributes to its individual character.
High standards, individuality and diversity are reflected in numerous features and design elements. From lighting design and the user interface to the interior and exterior, every area contributes to a consistent brand experience.
We go beyond mobility
Audi combines speed, dynamic acceleration, precision and efficiency in a performance-oriented design. Continuous technological and vehicle development remains a key focus.
The goal is to continuously advance existing technological capabilities.
We go beyond mobility
Digital features allow users to tailor various functions and services to their individual preferences. Audi integrates comfort, personalization and digital services into its vehicles.
Driver assistance and comfort systems can support drivers in specific situations. In addition, digital information and entertainment services are available in the vehicle. Connected features expand the ways in which vehicles and digital services can be used.
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