Sustainability Strategy

Sustainability Strategy

To build a sustainable future

To build a sustainable future

Scarce resources, environmental damage, climate change and population growth – all challenges that society, politics and business need to face up to. To build a sustainable future, we are working together with our partners to preserve natural resources, avoid environmental pollution and assume social responsibility.

Management and implementation

With the activity areas of communications / reporting, strategy development and stakeholder management, the “Sustainability Strategy” department consolidates measures in the divisions and is responsible for the direction of the sustainability strategy. It reports directly to the Sustainability Board – the full Board of Management of AUDI AG – at least twice a year. The department also heads up the Sustainability Steering Committee, which aims to ensure cross-divisional management of the strategic action area of sustainability. Its resolutions form the basis for decision proposals for the Audi Board of Management as well as for the product-related decision-making committees with members of the Board of Management.

Audi has signed up to the Universal Declaration of Human Rights, the principles of the International Labour Organization and of the OECD, the principles of the Rio Declaration on Environment and Development and the UN Convention against Corruption. We also emphasize our commitment to the principles of the UN Global Compact.

The Sustainable Development Goals of the United Nations (SDGs) describe 17 global goals for sustainable development. Audi is committed to the globally valid goals and makes a valuable contribution through its sustainability activities.
Roland Villinger, Chief Digital Officer & Chief Strategy Officer at Audi

Roland Villinger, Chief Digital Officer & Chief Strategy Officer at Audi

“Audi’s goal is to become the leading provider of sustainable premium mobility. The needs of customers, employees, stakeholders and society take center stage in this respect.”

 

Stakeholder management

How the relevant stakeholders are handled is a key aspect of Audi’s sustainability strategy. Dialogue provides the Company with vital impetus for its long-term sustainability work.

By deploying various tools of stakeholder management, Audi wants to acquire in-depth knowledge of the interests and needs of stakeholders – then we will be able to align our decisions even more closely with their expectations. An ongoing dialogue helps us to identify key sustainability topics and fine-tune our sustainability management. We actively involve our stakeholders on central issues. We do so by using a variety of dialogue formats, one-to-one discussions and other means of communication.
Peter F. Tropschuh, Head of Sustainability Strategy at Audi

Peter F. Tropschuh, Head of Sustainability Strategy at Audi

“We believe in trust-based relationships with employees, customers, partners and society. Our aim is also to make individual mobility sustainable. This way we add value for everyone.”

 

Materiality

Audi’s stakeholders assist the Group with identifying important sustainability topics: Customers, suppliers, NGOs and analysts regularly evaluate the relevance of the action areas and their social, ecological and economic impact on the outside world. It is also evaluated which Sustainable Development Goals of the United Nations (SDGs) the automotive industry can and should make the biggest contribution.

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Materiality matrix

The results of the dialogue that Audi holds with stakeholders are fed into the materiality analysis. Since 2012 Audi has systematically been presenting the relevance of various sustainability topics in the form of a matrix, which is regularly updated and expanded. For the Audi Group, the results provide a basis for long-term sustainability work. They not only help in determining the focal areas of the report; they are also taken into account in refining the sustainability strategy.

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