Audi e-tron

Sustainability Strategy

Scarce resources, environmental damage, climate change and population growth – all challenges that society, politics and business need to face up to. To build a sustainable future, we are working together with our partners to preserve natural resources, avoid environmental pollution and assume social responsibility.

Audi strategy 2025: The New Premium - Sustainability

Management and implementation

With the activity areas of communications / reporting, strategy development and stakeholder management, the “Sustainability Strategy” department consolidates measures in the divisions and is responsible for the direction of the sustainability strategy. It reports directly to the Sustainability Board – the full Board of Management of AUDI AG – at least twice a year. The department also heads up the Sustainability Steering Committee, which aims to ensure cross-divisional management of the strategic action area of sustainability. Its resolutions form the basis for decision proposals for the Audi Board of Management as well as for the product-related decision-making committees with members of the Board of Management.

Audi has signed up to the Universal Declaration of Human Rights, the principles of the International Labour Organization and of the OECD, the principles of the Rio Declaration on Environment and Development and the UN Convention against Corruption. We also emphasize our commitment to the principles of the UN Global Compact.

The Sustainable Development Goals of the United Nations (SDGs) describe 17 global goals for sustainable development. Audi is committed to the globally valid goals and makes a valuable contribution through its sustainability activities.

Sustainable Development Goals

Sustainable Development Goals

Audi has the biggest effect on sustainable development in the following five SDGs: “Decent Work and Economic Growth” (SDG 8), “Industry, Innovation and Infrastructure” (SDG 9), “Sustainable Cities and Communities” (SDG 11), “Responsible Consumption and Production” (SDG 12) and “Climate Action” (SDG 13). The Company has used its findings to align the corporate strategy and build the corresponding points of reference into the sustainability agenda.

Learn more about the UNs SDGs

Highlight goals

through 2021

Increase in the proportion of women in the first management tier below the Board of Management to 8 percent

through 2022

EUR 15 billion measure potential through the Audi Transformation Plan

through 2025

All plants CO₂-neutral

Stakeholder management

How the relevant stakeholders are handled is a key aspect of Audi’s sustainability strategy. Dialogue provides the Company with vital impetus for its long-term sustainability work.

By deploying various tools of stakeholder management, Audi wants to acquire in-depth knowledge of the interests and needs of stakeholders – then we will be able to align our decisions even more closely with their expectations. An ongoing dialogue helps us to identify key sustainability topics and fine-tune our sustainability management. We actively involve our stakeholders on central issues. We do so by using a variety of dialogue formats, one-to-one discussions and other means of communication.


Audi’s stakeholders assist the Group with identifying important sustainability topics: Customers, suppliers, NGOs and analysts regularly evaluate the relevance of the action areas and their social, ecological and economic impact on the outside world. It is also evaluated which Sustainable Development Goals of the United Nations (SDGs) the automotive industry can and should make the biggest contribution.

More details

Materiality matrix

The results of the dialogue that Audi holds with stakeholders are fed into the materiality analysis. Since 2012 Audi has systematically been presenting the relevance of various sustainability topics in the form of a matrix, which is regularly updated and expanded. For the Audi Group, the results provide a basis for long-term sustainability work. They not only help in determining the focal areas of the report; they are also taken into account in refining the sustainability strategy.


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