“Now we need to create the iconic cars of the future.”

Hildegard Wortmann – Member of the Board of Management of AUDI AG for Sales and Marketing – on ...

03/16/2023 Reading Time: 3 min

Hildegard Wortmann, Member of the Board

... deliveries in 2022

Wortmann: We are consistently and successfully pursuing our Roadmap E. With 118,196 fully electric Audi models, we set a new delivery record last year – an increase of over 44 percent compared with 2021. And I am confident that this trend will continue. Demand for the e‑tron GT and Q4 e‑tron model series is strong. We can see from current pre-orders that the new Audi Q8 e-tron family is being very well received, too. This model was launched recently on the European market a few weeks ago and will continue the success story of the Audi e‑tron, our electric pioneer.

 

Overall, deliveries of the Audi brand were slightly below the prior-year level at 1.61 million vehicles. This was primarily due to supply shortages and challenges in the logistics chain. That we were nevertheless able to hand over so many vehicles is a credit to the strong commitment of our global team. Together we managed the sale of our available models very efficiently. For example, we worked closely with customers to find the best possible vehicle configurations to shorten delivery times. In addition, we consistently increased our profitability, asserted our price position on the market and posted a record result in the Genuine Parts and Genuine Accessories business areas. In this way, we made our contribution to the Group’s strong financial performance.

Audi e-tron GT: Audi understands the name Audi e-tron GT to mean the models Audi e-tron GT quattro: electric power consumption (combined): 21.6–19.6 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A, and Audi RS e-tron GT: electric power consumption (combined): 22.1–19.8 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Audi Q8 e-tron: electric power consumption (combined): 24.4–20.1 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Audi e-tron GT: Audi understands the name Audi e-tron GT to mean the models Audi e-tron GT quattro: electric power consumption (combined): 21.6–19.6 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A, and Audi RS e-tron GT: electric power consumption (combined): 22.1–19.8 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Audi Q8 e-tron: electric power consumption (combined): 24.4–20.1 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

... the Audi ecosystem

Hildegard Wortmann, AUDI AG (2023)

... the Audi ecosystem

Wortmann: If we want to expand electric mobility, we need more than just attractive vehicles. Key success factors include a premium charging experience and a holistic ecosystem. The overall system of electric mobility must excite people. In the future, this will play a key role in their purchasing decisions.

 

We already offer our customers extensive opportunities to charge their cars today: on the one hand with the new Audi charging1 service with around 400,000 charging points in 27 European countries, and on the other hand with the international expansion of fast-charging options through cooperations within the Volkswagen Group and with partners such as IONITY. In addition, we are steadily expanding our brand-specific premium charging service, the Audi charging hub, with charging points that can be reserved.

 

In the long term, we want to create an ecosystem that goes far beyond electric charging. It will be holistic and encompass offerings and services such as navigation, parking, payment, predictive maintenance and mobility services through automated driving.

Hildegard Wortmann, AUDI AG (2023)
Hildegard Wortmann has been in charge of the Sales and Marketing division at AUDI AG since July 2019. Since September 2022, she has also been Member of the Extended Executive Committee of the Volkswagen Group and responsible for its Sales division.

... the strength of the Audi brand

Wortmann: Over the past decades, Audi has managed to build up a unique premium image. Iconic models such as the Audi TT, the Audi R8 or most recently the Audi e‑tron GT2 have been instrumental in this, as have technologies such as quattro drive.
 

Now we need to create the iconic cars of the future. Especially in times of transformation and change, it is extremely important to have a strong brand as the backbone of the business model. And Audi getting involved in Formula 1 will also make a contribution to this. Hardly any other sport reaches so many people around the world. This move will boost both brand awareness and the Audi brand image internationally and thus contribute to the company’s future success.
 

As of late, we have invested heavily in our brand, revised the brand strategy and redefined “Vorsprung” We have consistently communicated our future-oriented stance with our global communication platform “Future is an attitude” and created a new experience format for our customers with the “House of Progress.” All of this is paying off. In the recognized Interbrand ranking, the value of the Audi brand rose by 11 percent last year, reaching almost 15 billion US dollars.

This team is steering the Premium brand group successfully through challenging times

Sustainability Reports 03/16/2023

This team is steering the Premium brand group successfully through challenging times

In 2022, the automotive industry was tested by a number of global crises. The Premium brand group passed this test and posted a record result. This is clear evidence of the resilience of Audi, Bentley, Lamborghini and Ducati and, at the same time, delivers the motivation to increase this resilience still further. Through these projects and strategies, the Board of Management is increasing the competitiveness of the Premium brand group to place it on a sound footing for the future.

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