In portrait formats the text block appears underneath the image, in landscape formats the positioning can be freely selected.
When designing banners, the rings can be placed at the beginning and/or at the end (no overbranding). The tagline is to be used wherever the format permits.
(see: Communication Media > Online banners)
Radio commercials – brief check
In radio commercials use a single, recognizable “Audi voice” – if it is not possible to use actors. The Audi heartbeat is mandatory for the close. If possible (required in commercials lasting more than 20 seconds), the claim “Audi Vorsprung durch Technik” should be used. According to a statutory provision, a distinct, neutral voice has to end the commercial after the heartbeat.