The Audi Family
Audi business areas, subsidiaries and Audi Centres can use a wordmark for communication purposes. These wordmarks always consist of the element “Audi” and a specific supplement. This ensures that the association with the brand and the relevant function are instantly recognizable at all times. Competing logos and brand names for subsidiaries and products are not permitted in the Audi visual appearance. Wordmarks always have to be approved by the Brand Strategy department.
All wordmarks are treated like the Audi brand claim. The brand name “Audi” appears in Extended Bold, type colour: red; the supplement appears in Extended Normal, type colour: black or white. Only mixed case may be used. Wordmarks running over more than one line are arranged in ragged type, and “Audi” appears on its own in the first line. It is also possible to have the wordmark appear consistently in black or white.
Wordmarks only ever appear in combination with the rings. They are placed horizontally or vertically to the rings. Supplements running over more than one line are to be aligned flush left and should not exceed the height of the rings. They can also be aligned with the body copy at a spacing of one line (type size as for body copy). The line spacing of multiple-line supplements is no more than 125%. The spacing from the rings is flexible but at least one ring diameter (horizontally) or half a ring diameter (vertically). Alignment is based on the inner ring edge as always.